Work closely with stakeholders in AirAsia to conceptualize, define, design, develop and deliver the product backlog to provide a device, channel and medium independent experience to customers in the areas of booking, check-in, chatbot, payments, ancillaries, communications, payments etc
To prepare and develop marketing plan for the designated products, agencies and Principals in line with the Company as well as the Principal’s objectives
Assess market opportunities by identifying market gaps via consulting Sales and Business Strategy teams and propose financing products/programs relevant to the target market.
To prepare and develop marketing plan for the designated products, agencies and Principals in line with the Company as well as the Principal’s objectives
Business-to-Product Translation: Act as the primary product liaison for core commercial business units, digital commerce squads, and regional enabling functions. Deeply understand their business challenges (e.g., market access, supply chain efficiency, customer engagement) and translate them into actionable product definitions, user personas, and feature roadmaps.
Develop and implement integrated brand plans for the diabetes and thyroid portfolio, including brand positioning, communications, pricing, promotional investment, expense budgets and product life-cycle management.