Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
Assist in the creation and execution of social media content across platforms like Facebook, Instagram, and TikTok to increase brand awareness and engagement.
Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.