Job Responsibilities
• Manage & strategies organic search traffic and organic keyword ranking campaigns on Google search engine.
• Observe & analyse trends in SEO campaigns to regularly provide insightful and actionable data.
• Review and analyse client sites: conduct competitive analyses, powerful keyword research, organic ranking tracking and web monitoring.
• Present and execute strategies for growth, optimisations, backlinking and areas of improvement for client campaigns.
• Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
• Assume full ownership of assigned campaigns to ensure the delivery of KPIs.
• Collaborate with internal teams to complement and enhance both clientele support and overall marketing campaign performance.
• Provide updates, alerts, and reports on client campaigns’ performance.
• Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organisation.
• Planning and execution of SEO campaigns: backend set up, on-site optimisations, off-site optimisations and measuring impact and effectiveness.
• Analysing market research and industry, competitor case studies and other various creative marketing techniques based on the research results.
• Keep up to date on SEO news and updates, Google’s algorithm updates and various SEO strategies and recommendations to test and implement them.
Qualifications and Skills
• Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, WordPress, Ahrefs, Screaming Frog, SE Ranking and other SEO platforms are highly desirable.
• Analytical, performance-driven, meticulous with data, strong research, and communication skills
• Good organizational and time management skills
• Adaptable, teachable, a problem solver and able to handle multiple priorities.
• Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations – and able to collaborate well within a team.
• Working knowledge of search engine optimization algorithms, best practices or have a good understanding of the basics.
• Able to create relevant, engaging, and effective content and/or editing for websites, services and programmes pages, meta page descriptions, blog articles etc.
• Must be proficient in MS Office and Google e.g., Excel Sheets, Word Documents & PowerPoint Presentations
• Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla) and basic knowledge of HTML, J-SON LD or CSS are preferred.
• At least 3 - 4 years’ experience in SEO or the digital marketing industry.
• The candidate must be residing in Miri, Sarawak, and willing to work in Miri.
