Develop and implement integrated marketing and outreach strategies that strengthen awareness, engagement and uptake of e2i's career, skills and workforce services.
Lead the development of the credit card marketing and campaign strategy, aligned with portfolio priorities, customer needs and overall business objectives.
Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
Develop and execute integrated communications and marketing plans that strengthen GovTech's brand and support the awareness and adoption of digital products and services.
Paid Media & Brand Development: Oversee and execute comprehensive paid media campaigns across regional and global channels. Interpret the central brand guide and ensure its consistent application, utilising strong performance analysis to optimise media planning and maximise ROI.
Budget Management: Effectively manage the marketing budget, ensuring the optimal allocation of resources to achieve strategic marketing objectives and strong campaign performance.
Paid Media & Brand Development: Oversee and execute comprehensive paid media campaigns across regional and global channels. Interpret the central brand guide and ensure its consistent application, utilising strong performance analysis to optimise media planning and maximise ROI.
Plan, coordinate and execute integrated digital marketing campaigns across platforms including Google, Meta and other relevant channels to drive brand awareness, enquiries and enrolments.
Lead the conceptualisation of influencer marketing strategies for varying client briefs and be able to drive innovation to deliver influencer marketing campaigns that have real brand and business impact
Develop and execute customer engagement and lifecycle marketing strategies across onboarding, engagement, retention and reactivation stages of the customer journey.