MarTech Stack Ownership: Act as the Subject Matter Expert (SME) for key marketing platforms (CDP, CRM, Marketing Automation), overseeing platform health, licensing, and integration status.
Own marketing tracking for the ZUS app and web by setting tracking standards and working with Engineering to implement and maintain key events.
Maintain and optimize paid media conversion signals and integrations (e.g., Meta/Google), ensuring conversion mapping is correct and regularly reconciling platform-reported performance against internal outcomes.
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Client SEO Strategy Execution:Implement SEO strategies tailored to each client’s industry, goals, and current online presence, in coordination with senior strategists and account managers.
Keyword Research & Mapping:Conduct in-depth keyword research and competitor analysis to identify high-impact opportunities for organic growth.
On-Page SEO Optimization:Optimize meta titles, descriptions, headers, URL structures, internal linking, and content for multiple websites following best practices.
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