WE’RE HIRING: ASSISTANT MANAGER - LOYALTY & PARTNERSHIP MARKETING
Location: Singapore
Eligibility: Singapore Citizens / Permanent Residents only
Are you passionate about strategic partnerships, loyalty marketing, and creating exciting brand collaborations? Join our client’s Sales & Marketing team and play a key role in driving hotel revenue, customer acquisition, loyalty program growth, and exclusive brand partnerships.
Key Responsibilities
Strategic Partnerships & Business Development
- Identify, develop, and secure partnerships with banks, payment providers, travel platforms, lifestyle brands, and other strategic partners.
- Plan and execute commercial campaigns to drive revenue across guest rooms, restaurants and bars, MICE, and spa.
- Manage partner relationships, negotiate commercial terms, and identify opportunities to enhance brand awareness and customer acquisition.
- Monitor partnership performance and recommend optimization strategies.
IP Partnerships & Brand Collaborations
- Lead licensed intellectual property (IP) collaborations with global entertainment and lifestyle brands, such as Disney, Sanrio, and DreamWorks.
- Coordinate cross-functional teams and external agencies to ensure successful campaign delivery.
- Manage licensing approvals, brand guidelines, contractual obligations, and royalty requirements.
- Support funding proposals, grant applications, and post-campaign reporting for the Singapore Tourism Board (STB) and other relevant agencies.
Loyalty Program Management & Marketing
- Drive membership acquisition and monitor enrolment targets for ALL – Accor Live Limitless and Accor Plus Explorer.
- Collaborate with hotel operations teams to improve loyalty enrolment through training and engagement initiatives.
- Coordinate member offers, marketing campaigns, promotional assets, and communications across Accor Plus channels.
- Work with regional and local teams to maximize campaign visibility and program performance.
Reporting & Commercial Analysis
- Analyse campaign performance, redemption rates, and revenue contributions.
- Prepare weekly and monthly business reports and PowerPoint presentations for management and partner meetings.
- Maintain partnership agreements, campaign calendars, renewal schedules, invoices, purchase requisitions, and budget tracking.
Job Requirements
- Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related discipline.
- Minimum 2–3 years of relevant experience in partnerships, business development, marketing, loyalty programs, or commercial marketing.
- Experience in the hospitality, travel, lifestyle, or luxury sectors is preferred.
- Exposure to strategic partnerships with banks, payment providers, lifestyle brands, or third-party partners is an advantage.
- Strong commercial acumen, negotiation skills, and stakeholder management capabilities.
- Proven ability to manage multiple campaigns and cross-functional projects.
- Proficiency in Microsoft Excel, including PivotTables and XLOOKUP/VLOOKUP, as well as PowerPoint and Word. Experience with Power BI, CRM systems, or loyalty platforms is an advantage.
- Excellent communication, presentation, organizational, and relationship-building skills.
- Self-motivated, results-driven, and able to work independently in a fast-paced environment.
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