Kerja Sepenuh Masa, General Manager, Corporate Communication and Branding (Property) di Chin Hin Group Federal Territory - Maukerja

About the role

This role will lead Chin Hin Group’s communication, branding, and creative strategies to strengthen the Group’s reputation, market presence, and stakeholder engagement across its property and construction businesses. Working closely with senior leadership and business units, you will drive impactful communication initiatives, ensure consistent brand positioning, manage key stakeholder relationships, and enhance customer engagement throughout critical business and project milestones. You will also champion digital innovation and AI adoption to elevate communication effectiveness, operational efficiency, and brand value.

Job Responsibilities

1. Develop and lead integrated communication and branding strategies to support corporate goals, project launches, and overall market positioning across all online and offline platforms, ensuring consistent brand messaging and visual identity across all touchpoints, including digital, print, signage, events, and internal communications
2. Partner closely with CRM and Sales teams to design and implement customer engagement strategies across the full buyer journey, from acquisition to post-sale, leveraging CRM insights to enhance communication effectiveness, customer experience, and brand loyalty
3. Lead and manage all communications related to Vacant Possession (VP), including purchaser notifications, handover processes, defect rectification updates, and key milestone communications to ensure a seamless purchaser experience
4. Oversee the development of high-quality, compelling content across all channels, including social media, press releases, corporate websites, newsletters, and other media platforms, while managing relationships with media, influencers, and agencies to enhance brand visibility
5. Drive brand positioning through industry recognition, including identifying, recommending, and managing submissions for relevant awards to strengthen corporate reputation and market credibility
6. Conduct market research, competitor analysis, and customer feedback reviews, including CRM data insights, to continuously refine communication strategies and improve effectiveness
7. Develop and implement crisis communication frameworks and act as the communication lead during reputational or operational challenges
8. Drive adoption of AI tools and digital solutions to enhance creative production, personalization (including CRM-driven campaigns), and operational efficiency
9. Perform any other duties and responsibilities as assigned by the Company from time to time

Job Requirement

1. Bachelor's degree in Communication, Marketing, or a related field
2. Proven experience in corporate communication or branding roles, with at least 5 years in a senior managerial capacity.
3. Strong written and verbal communication skills.
4. Proficiency in utilizing communication tools and platforms.
5. Exceptional project management and organizational abilities.
6. Possess the ability to work collaboratively in a fast-paced, dynamic environment.
7. Knowledge of legal and other requirements, and good environmental practices.