Kerja Sepenuh Masa Marketing Manager | Demand Generation, Funnel - Team Leadership, Gaji tinggi MYR 5,000 di Hasbul Brothers Selangor - Maukerja

Grade G2 | Marketing Department
Salary: RM4,000 – RM5,000 per month
Location: Cyberjaya, Selangor
Employment Type: Full-Time

About The Role

Hasbul Brothers is looking for a commercially minded and performance-driven Marketing Manager to lead the Marketing Department and build an integrated marketing operating system across campaigns, paid acquisition, CRM/lifecycle marketing, creative, content and customer acquisition.

This is not a role that focuses only on social media posting, content production or branding.

The Marketing Manager is responsible for translating business direction into measurable Marketing outcomes across the funnel:

Demand → Qualified Leads → Registrations → Attendance → Qualified Opportunities

The role also carries shared accountability for Marketing-attributed pipeline and revenue contribution, while Sales remains responsible for follow-up, closing and collected revenue.

You will lead a multi-disciplinary Marketing team covering:

• Performance Marketing / Paid Ads
• CRM & Lifecycle Marketing
• Video & Content Production
• Videography
• Copywriting
• Graphic Design
• Creative Content

What You Will Be Responsible For1. Marketing Strategy & Department Leadership

• Develop annual, quarterly and monthly Marketing strategies aligned with Management direction and business priorities.
• Translate strategy into measurable priorities, campaigns, channel plans and department targets.
• Establish clear ownership across Campaign, Creative Design and Creative Content teams.
• Identify capability, resource, process and performance gaps.
• Ensure the Marketing Department operates as one integrated commercial function rather than separate creative or channel teams.

2. Integrated Campaign Planning & Execution

• Own the master Marketing campaign calendar.
• Lead planning for major campaigns, programmes, seminars, events and launches.
• Define:
• campaign objectives;
• target audience;
• funnel;
• offer and messaging;
• channel mix;
• budget;
• tracking requirements;
• creative requirements; and
• campaign timeline.
• Ensure campaigns are launch-ready before going live.
• Conduct structured post-campaign reviews and translate learnings into the next campaign cycle.

3. Demand Generation & Funnel Performance

• Own Marketing performance from demand generation through qualified opportunities.
• Monitor:
• lead volume;
• lead quality;
• registrations;
• attendance;
• no-shows;
• qualified opportunities; and
• funnel leakage.
• Identify where prospects are dropping out of the funnel.
• Coordinate corrective action across Marketing, CRM, Sales and relevant teams.
• Ensure Marketing success is measured through meaningful business outcomes—not vanity metrics alone.

4. Paid Acquisition & Performance Marketing Governance

• Lead strategic direction for paid acquisition together with the Performance Marketing Executive.
• Review paid-media performance including:
• CPL;
• CPQL;
• Cost Per Registration;
• Cost Per Attendee;
• CAC; and
• ROAS where reliable attribution is available.
• Review advertising spend, budget pacing and performance trends.
• Monitor testing plans, audience performance, winning and losing creatives and creative fatigue.
• Recommend budget reallocation and campaign optimisation based on performance evidence.

5. CRM & Lifecycle Marketing

• Govern database segmentation, nurturing, lead scoring, reactivation and lifecycle marketing.
• Develop stronger utilisation of existing databases and event audiences.
• Reduce unnecessary dependency on paid advertising for every campaign.
• Ensure post-event leads and audiences are properly processed.
• Strengthen Marketing-to-Sales handoff.
• Ensure customer journeys and next actions are traceable.

6. Campaign Creative & Copy Leadership

• Translate campaign objectives into clear creative and copy briefs.
• Guide teams on:
• hooks;
• angles;
• messaging;
• offer framing;
• proof;
• CTA; and
• customer insight.
• Use funnel and paid-media performance data to request new variations and improvements.
• Balance speed, testing volume, brand quality and commercial accuracy.

7. Creative Design & Brand Governance

• Lead design priorities through the Creative Design Unit.
• Maintain consistent visual and brand standards.
• Establish clear briefs, priorities and service levels for artwork requirements.
• Manage cross-department creative requests without creating conflicting reporting lines.
• Resolve workload and priority conflicts across Marketing resources.

8. Creative Content Strategy

• Lead overall platform and content direction.
• Ensure organic content supports:
• brand authority;
• audience relevance;
• organic demand;
• campaign support; and
• business objectives.
• Review content themes, formats, narratives and performance.
• Ensure content is not produced merely to achieve posting or output counts.

9. Seminar & Event Marketing

• Own Marketing readiness and audience-generation strategy for major seminars, programmes and events.
• Coordinate:
• audience targets;
• segmentation;
• registration funnels;
• reminder campaigns;
• event creative;
• content; and
• post-event reactivation.
• Work closely with Program and Sales to monitor registrations, attendance, no-shows, qualified prospects and downstream opportunities.
• Ensure major events have proper pre-event, event-day and post-event Marketing plans.

10. Marketing Analytics & Commercial Reporting

• Maintain Management visibility of the entire Marketing funnel.
• Analyse performance beyond impressions, followers and engagement.
• Monitor channel efficiency, lead quality, conversion and Marketing-attributed pipeline.
• Establish reliable attribution and source-of-truth practices with CRM, Sales and Finance.
• Present Management with clear analysis of:

What happened → Why it happened → Risk / Root Cause → What should happen next.

11. Budget, Martech & Vendor Management

• Develop Marketing budget recommendations.
• Manage approved Marketing budgets and campaign pacing.
• Monitor budget variance and escalate material risks.
• Govern approved Marketing tools, systems, vendors and agencies.
• Ensure campaign expenditure and key Marketing decisions are properly documented.
• Operate within the Company's approved Delegation of Authority.

12. People Leadership & Performance Management

• Lead and develop team members across the Marketing Department.
• Establish clear role priorities and performance expectations.
• Conduct regular:
• one-to-one discussions;
• coaching;
• workload reviews;
• KPI reviews; and
• performance follow-up.
• Identify and address underperformance promptly.
• Build team capability and reduce single-person dependency across critical Marketing functions.

What We Are Looking ForQualifications & Experience

• Bachelor's Degree in Marketing, Business, Communications, Digital Marketing or a relevant discipline.
• Strong equivalent practical experience may also be considered.
• Preferably 5 years or more of relevant Marketing experience.
• Meaningful exposure to:
• campaign planning;
• digital acquisition;
• marketing funnels;
• content and creative coordination; and
• commercial Marketing performance.
• Preferably 2 years or more of people leadership, project leadership or functional ownership experience.
• Experience within training, education, seminars/events, consulting or high-ticket/service businesses is an advantage.
• Management-level working knowledge of paid media, CRM/lifecycle marketing, creative/content workflows, analytics and attribution is expected even where specialists perform day-to-day execution.

Key Competencies

The successful candidate should demonstrate strong capability in:

• Marketing strategy and commercial thinking
• Demand generation
• Funnel management
• Campaign architecture
• Budget and performance analysis
• CRM and lifecycle marketing
• Creative and content judgement
• Data interpretation and attribution
• People leadership and coaching
• Prioritisation and project management
• Cross-functional stakeholder management
• Decision-making and escalation
• Brand and customer understanding
• Process improvement

This Role May Be Suitable For You If You…

• Can connect Marketing activities to actual business outcomes.
• Understand the difference between generating leads and generating qualified commercial opportunities.
• Are comfortable managing both creative people and performance-driven Marketing specialists.
• Can read numbers such as CPL, CPQL, conversion rate, CAC and ROAS and translate them into decisions.
• Know how to balance brand, content, performance marketing and commercial objectives.
• Can prioritise when several campaigns and stakeholders are competing for the same resources.
• Have experience managing underperformance and developing team capability.
• Are willing to challenge ineffective campaigns rather than continuing them because “we have always done it this way”.
• Can communicate clearly with Directors and cross-functional teams.
• Are comfortable being accountable for Marketing outcomes—not merely Marketing activity.

Important Role Expectation

This position is a Marketing Department Head, not an individual specialist role.

The successful candidate is expected to build and lead an integrated Marketing system across:

Campaign + Paid Acquisition + CRM/Lifecycle + Copy + Video + Design + Content + Analytics + People

Marketing performance will be assessed based on outcomes such as qualified demand, registrations, attendance, qualified opportunities, Marketing efficiency, campaign reliability and Marketing-attributed commercial contribution—not simply content volume or social-media engagement.

Salary

RM4,000 – RM5,000 per month

Salary offered will be determined based on relevant experience, leadership exposure, functional Marketing capability and overall suitability for the position.

Position Information

Position: Marketing Manager
Grade: G2
Department: Marketing
Reporting To: All Directors
Primary Reporting Director: Director / Chief Executive Officer
Employment Type: Full-Time
Work Location: Cyberjaya / company programmes and business locations as required

Pay: RM4,000.00 - RM5,000.00 per month

Benefits:

• Cell phone reimbursement
• Free parking
• Health insurance
• Maternity leave
• Meal allowance
• Parental leave
• Professional development

Application Question(s):

• Berapa tahun pengalaman anda dalam Marketing, dan berapa tahun anda mempunyai pengalaman memimpin team / function Marketing?
• Ceritakan satu kempen yang anda personally lead dari perancangan sehingga result. Nyatakan budget, jumlah leads/qualified leads, CPL/CPQL, registration/conversion dan business outcome yang dicapai.
• Adakah anda pernah mengetuai atau menyelaras fungsi Marketing yang merangkumi Paid Ads, CRM/Lifecycle, Content/Creative serta team performance? Jika ya, terangkan saiz team dan skop yang anda personally owned.
• Berikan satu contoh sebenar apabila seorang team member underperform. Apa expectation yang anda tetapkan, bagaimana anda coach atau intervene, dan apakah outcome akhirnya?

Work Location: In person