About the job
JDK Pet is a pet product distributor and manufacturer. The Marketing Manager will play a key role in driving brand growth and market visibility by developing and executing integrated marketing strategies. You will build brand awareness, drive sales growth, and strengthen loyalty among cat owners across retail and e-commerce channels. You will work closely with Sales, Product Development, and Supply Chain teams to bring products to market, shape the company’s marketing direction, find new ways to stand out in the pet products market, and strengthens brand presence.
Job Responsibilities
Marketing Strategy & Brand Development
- Plan and execute strategic marketing campaigns to drive brand & marketing growth.
- Drive brand awareness and market visibility initiatives.
Campaign Management & Execution
- Plan and execute marketing campaigns, product launches, roadshows, events, and promotions.
- Manage social media, website, and digital advertising activities.
- Ensure marketing readiness for new product introductions and promotional activities.
- Grow our official Shopee and TikTok Shop stores: listings, campaign days, live selling and affiliates.
- Launch and grow our own webstore, including programmes for repeat buyers.
Product Innovation and Commercialization
- Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.
Advertising and Creative Development
- Identify the strategic objective to drive the required communication strategy.
- Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.
Consumer Promotions/ In-store Merchandising
- Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.
- Flawless execution of initiative in term of budget, timing and communication.
Media Strategy and Execution
- Identify trends and incorporate new ideas to grow social media followers and engagement, while leading and optimizing digital performance.
- Develop effective integrated working relationship with all parties involved.
Job Requirements
- Minimum 3 years of marketing, brand management, or commercial operations experience.
- Possess at least Bachelor Degree in Business Studies, Sales, Marketing or related field.
- Experience in consumer products, e-commerce, retail, or the pet industry is an advantage.
- Ability to use market research, customer insights, and performance data to guide decisions.
- Strong communication, presentation, project management, and organizational skills.
- Commercially minded, creative, and able to turn strategic ideas into practical plans.
- Creativity to identify alternative approaches and solutions.
- Strong team player with the ability to work independently when required.
- Willingness to travel occasionally for events, trade shows, and retail.
Pay: RM8,000.00 per month
Benefits:
- Additional leave
- Free parking
- Maternity leave
- Opportunities for promotion
Ability to commute/relocate:
- Puchong: Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Marketing: 3 years (Required)
Location:
Willingness to travel:
Work Location: In person