Job Summary
We are looking for a proactive, data-driven, and results-oriented TikTok LIVE Operations Executive to manage and optimize our TikTok Shop livestream operations. In this role, you will be responsible for planning and executing livestream schedules, coordinating LIVE hosts, developing engaging livestream strategies, and assist Live Host in driving sales conversion. You’ll need a strong interest in livestream commerce.
Key Responsibilities
1. TikTok LIVE Operations & Management
- Plan, schedule, and manage daily TikTok LIVE sessions to ensure consistent livestream operations.
- Coordinate LIVE hosts, including shift scheduling, attendance, session preparation, and performance monitoring.
- Set up and manage livestream sessions using TikTok LIVE Studio, including product displays, backgrounds, overlays, and other streaming elements.
- Monitor livestream performance in real time and troubleshoot operational issues to minimize disruptions.
- Ensure all livestream activities comply with TikTok Shop policies and platform guidelines.
2. LIVE Sales & Performance Optimization
- Monitor and analyze key LIVE performance metrics, including GMV, orders, product clicks, CTR, CTOR, Watch GPM, Tap-through Rate, and viewer engagement.
- Optimize livestream strategies based on performance data, including product sequencing, pricing, promotions, host scripts, and audience interaction.
- Conduct regular performance reviews and implement action plans to achieve sales targets.
3. LIVE Host Management & Development
- Recruit, onboard, and train LIVE hosts to improve product knowledge, presentation skills, audience engagement, and sales conversion.
- Prepare livestream scripts, product talking points, selling angles, and promotional briefs.
- Evaluate individual host performance and provide constructive feedback to improve results.
4. Data Analysis & Reporting
- Prepare daily, weekly, and monthly LIVE performance reports.
- Track performance against GMV, order volume, productivity, conversion, and other assigned KPIs.
- Analyze successful and underperforming livestream sessions to identify key drivers and areas for improvement.
- Provide actionable recommendations based on data insights and competitor benchmarking.
Job Requirements
- At least 1–3 years of experience in TikTok LIVE operations, livestream commerce, e-commerce operations, or a related role. Candidates with relevant hands-on experience and a strong portfolio are encouraged to apply.
- Familiarity with TikTok LIVE Studio, livestream product management, and promotional tools.
- Strong understanding of livestream selling techniques, audience engagement, and e-commerce conversion strategies.
- Good analytical skills, with the ability to interpret performance data and translate insights into actionable improvements.
- Strong organizational and time-management skills, with the ability to manage multiple livestream sessions and campaigns simultaneously.
- Good communication, coordination, and problem-solving skills.
- Proactive, detail-oriented, and comfortable working in a fast-paced, target-driven environment.
Pay: RM2,100.00 - RM4,700.00 per month
Benefits:
- Free parking
- Maternity leave
- Opportunities for promotion
- Professional development
Work Location: In person