Head of Sales – Power Electrical Infrastructure

Location: Singapore
Employment Type: Permanent
Industry: Power Transmission & Distribution / Electrical Engineering / Energy Infrastructure

Job Summary

We are seeking an experienced commercial and technical leader to drive business growth, customer engagement and team development within Singapore's power transmission and distribution sector.

The successful candidate will bring strong technical expertise in power and distribution transformers, established relationships across Singapore's utility and infrastructure markets, and a proven ability to lead and develop commercial teams.

This is a hands-on leadership position requiring direct involvement in customer engagement, technical sales, business development, commercial negotiations and day-to-day team management.

Key Responsibilities

Business Development & Commercial Leadership

• Develop and execute sales strategies to drive business growth across Singapore's power and electrical infrastructure market.

• Build and maintain relationships with utilities, EPC contractors, engineering consultants, industrial customers and infrastructure developers.

• Drive sales performance, order intake, profitability and customer satisfaction.

• Identify new business opportunities and manage strategic customer accounts.

• Oversee commercial proposals, tender submissions, pricing and contract negotiations.

• Monitor market developments, competitor activities and emerging infrastructure projects.

Technical Sales & Customer Engagement

• Lead technical and commercial discussions involving power transformers, distribution transformers and associated electrical equipment.

• Advise customers on transformer specifications, applications, performance requirements and technical solutions.

• Collaborate with engineering, product management and project execution teams to develop customer solutions.

• Support technical tender evaluations and resolve customer-related engineering and commercial issues.

• Maintain a strong understanding of transformer technology, industry standards and customer requirements.

Team Leadership & Operations

• Lead, coach and develop a team of sales and commercial professionals.

• Remain actively involved in customer meetings, business development activities and sales execution.

• Provide guidance on technical proposals, opportunity management and commercial negotiations.

• Establish performance objectives and drive continuous improvement.

• Promote collaboration across sales, engineering, operations and project management teams.

Requirements

• Bachelor's Degree in Electrical Engineering, Power Engineering or a related discipline.

• Significant experience in technical sales, business development or commercial leadership within the power transmission and distribution industry.

• Strong technical expertise in power transformers and/or distribution transformers is essential.

• Proven experience engaging customers on transformer specifications, applications and technical requirements.

• Established understanding of Singapore's power and electrical infrastructure market.

• Experience developing relationships with utilities, EPC contractors, consultants and industrial customers.

• Demonstrated ability to manage, mentor and develop sales teams.

• Strong commercial acumen in tendering, pricing, negotiations and business development.

• A hands-on leadership approach with the ability to balance strategic planning and day-to-day execution.

Preferred Experience

• Background with a transformer OEM, electrical equipment manufacturer or power engineering company.

• Familiarity with Singapore utility requirements and relevant international transformer standards.

• Experience managing revenue, order intake, profitability and sales performance.

• Exposure to transformer testing, commissioning, installation or after-sales services.

• Strong professional network within Singapore's power infrastructure industry.

Additional Information

This position offers the opportunity to lead commercial growth and technical customer engagement within an established engineering and energy infrastructure business.

Only shortlisted candidates will be contacted.