Kerja Sepenuh Masa, Manager, Regional Brand Development di Partners Consulting - Maukerja

Our client, a leading international consumer business, is seeking a Manager, Regional Brand Development to lead brand strategy, portfolio development, and regional expansion for a private label brand. This role will drive consumer-led innovation, identify white-space opportunities, and strengthen the brand’s competitive positioning across regional markets.

Responsibilities

• Develop and own the long-term regional brand strategy and product portfolio, ensuring a differentiated market position and strong challenger brand proposition.
• Lead upstream ideation and New Product Development (NPD), translating consumer insights into innovative products that address market needs and growth opportunities.
• Develop and manage a rolling 24-month new product pipeline, ensuring a strong pipeline of commercially viable innovations.
• Create compelling regional brand campaigns and marketing assets to support ongoing brand growth and new product launches.
• Drive commercial performance, taking ownership of brand growth, P&L, and product margins.
• Analyse brand performance across markets to identify business challenges, growth opportunities, and areas for improvement.
• Identify regional white-space opportunities through consumer, category, competitor, and market analysis.
• Collaborate with cross-functional teams to translate brand strategies into effective go-to-market plans and deliver in-year sales targets.
• Partner with internal stakeholders to ensure alignment between brand development, product innovation, and commercial objectives.

Requirements

• Degree in Marketing, Business, or a related discipline.
• Significant experience in brand management, brand development, product portfolio strategy, or a related commercial marketing function.
• Proven track record in developing brand strategies and driving New Product Development within consumer-facing businesses.
• Strong understanding of consumer insights, market analysis, and translating insights into actionable brand and product initiatives.
• Commercial acumen with experience managing brand P&L, product margins, and business performance.
• Experience developing regional marketing campaigns and collaborating with cross-functional stakeholders across multiple markets.
• Strategic and entrepreneurial mindset, with the ability to challenge conventional thinking and build differentiated brands.
• Strong analytical, communication, and stakeholder management skills.

To Apply

Please submit your resume (in MS Word format) to Warren at *************, quoting the job title and reference number WA26073.

Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.

(License No: 21S0597; Registration No: R1876586)