Kerja Sepenuh Masa, Manager, Channel - Category Marketing di LIXIL - Maukerja

Markets: Singapore & Malaysia

Purpose

Take new launches to market and grow the categories through the retail and project channels in both markets.

Key Responsibilities

• Go-to-market for new launches (SG & MY): Own positioning, pricing story input, channel readiness, launch calendar and post-launch review.
• Category development: Own category development plans for focus categories (shower toilets, fittings, showers) with Sales and APAC Category.
• Retail & dealer programme: Run sell-in materials, in-store activation, POSM, dealer training support and co-marketing.
• Project & specification route: Support LEC/PCS with ID and A&D materials, specifier content, project references, and CPD or trade events.
• Trade marketing budget: Manage the trade marketing budget and promotional calendar with Sales.
• Campaign localisation: Localise regional brand and product campaigns for both markets, including Malaysia distributor needs.

KPIs

• Sell-out and sell-in of focus SKUs; listing and distribution gains
• Launch readiness on time and in full, by channel
• Specification pipeline supported into the Project Channel
• Trade and dealer programme participation

Key Interfaces

• Sales (SG and MY)
• APAC Category and Product Marketing
• LEC / PCS
• Project Channel
• Distributors and dealers

Profile

• 6–10 years in trade, channel or category marketing in building materials, durables, or a specification-led business
• Comfortable in a showroom and on a site visit, not only behind a deck