Kerja Sepenuh Masa Content Creator - Digital Marketing, Gaji tinggi MYR 2,000 di I MEDIKEL PHARMACY SDN BHD Kelantan - Maukerja

JOB DESCRIPTION CONTENT CREATOR & DIGITAL MARKETING

1. Content Creation and Development

• Plan, create, and produce engaging, creative, and informative content for social media platforms, including Facebook, Instagram, TikTok, and other digital channels.
• Develop creative ideas, concepts, and content strategies for promotional campaigns, product marketing, and brand awareness.
• Create high-quality visual content, including photos, videos, graphics, promotional materials, and short-form videos.
• Write attractive captions, promotional copy, product descriptions, and marketing content that align with the company's brand identity.
• Develop content that effectively communicates the company's products, services, and business objectives.
• Ensure all content is relevant, engaging, informative, and suitable for the target audience.

2. Social Media Management

• Manage, monitor, and maintain the company's social media accounts on a regular basis.
• Plan and schedule social media postings according to the monthly content calendar.
• Monitor social media engagement, comments, direct messages, and customer enquiries.
• Respond to customer interactions professionally and promptly.
• Maintain consistent branding, messaging, and content quality across all social media platforms.
• Identify opportunities to increase followers, audience engagement, and online brand visibility.

3. Digital Marketing and Campaign Management

• Develop and execute digital marketing strategies to increase brand awareness, audience engagement, customer acquisition, and sales.
• Plan, manage, and optimise online marketing campaigns across relevant digital platforms.
• Assist in managing paid advertisements, including Facebook Ads, Instagram Ads, and TikTok Ads.
• Develop marketing campaigns for product launches, promotional activities, seasonal campaigns, and special events.
• Identify suitable marketing opportunities, digital trends, and promotional strategies to reach potential customers.
• Collaborate with the Sales and Marketing teams to support business growth and achieve marketing objectives.

4. Product Marketing and Promotional Content

• Develop creative marketing content to promote the company's healthcare products, pharmaceutical products, and OEM products.
• Produce product promotional videos, product reviews, product demonstrations, and informative product presentations.
• Create engaging content highlighting product features, benefits, usage instructions, and unique selling points (USPs).
• Develop promotional materials for new product launches, product campaigns, and special offers.
• Support marketing activities for the company's OEM products, including product branding, promotional campaigns, and market positioning.
• Ensure all product information and promotional claims are accurate and comply with applicable advertising and regulatory requirements.

5. Healthcare and Educational Content Development

• Create educational content related to healthcare, wellness, pharmaceutical products, and general health awareness.
• Develop informative videos and visual materials to educate audiences about healthcare products and their appropriate usage.
• Collaborate with pharmacists, healthcare professionals, and relevant departments to obtain accurate product and healthcare information.
• Produce engaging content such as health tips, product knowledge sharing, frequently asked questions (FAQs), and educational campaigns.
• Ensure all healthcare-related content is reviewed and approved by the relevant qualified personnel before publication.
• Ensure healthcare content complies with applicable advertising guidelines, professional standards, and regulatory requirements.

6. Photography, Videography and Editing

• Conduct product photography and videography for marketing and promotional purposes.
• Produce creative video content, including product demonstrations, educational videos, promotional videos, customer testimonials, and behind-the-scenes content.
• Plan and coordinate content shooting sessions, including preparation of scripts, concepts, locations, and required materials.
• Edit photos and videos using suitable editing software and applications.
• Ensure all visual content meets the company's quality standards and branding requirements.
• Participate in product reviews, promotional activities, company events, and content production sessions when required.

7. Marketing Performance and Analysis

• Monitor and analyse social media performance, including reach, impressions, engagement, views, followers, and audience growth.
• Prepare regular reports on digital marketing activities, advertising performance, and campaign results.
• Evaluate the effectiveness of published content and recommend improvements.
• Analyse audience behaviour, market trends, and competitors' marketing strategies.
• Track campaign performance and recommend strategies to improve engagement, leads, and sales conversion.
• Continuously improve content and digital marketing strategies based on performance data.

8. Brand Awareness and Market Research

• Develop creative approaches to strengthen the company's online presence and brand awareness.
• Conduct market research to identify customer needs, market opportunities, and industry trends.
• Monitor competitors' digital marketing activities, promotional strategies, and content approaches.
• Identify potential influencers, content creators, and collaboration opportunities.
• Support brand positioning and ensure all marketing materials reflect the company's identity, values, and objectives.
• Explore new digital platforms and marketing approaches to expand the company's market reach.

9. Teamwork and Coordination

• Work closely with the Sales, Marketing, Pharmacy, and other relevant departments to support business objectives.
• Coordinate content requirements, promotional materials, and marketing activities with internal teams.
• Collaborate with relevant personnel to obtain accurate product information and marketing materials.
• Assist in organising promotional events, product campaigns, exhibitions, and company activities.
• Perform other marketing, content creation, and digital-related duties as assigned by management.

QUALIFICATIONS AND REQUIREMENTS

• Possess a Diploma or Bachelor's Degree in Digital Marketing, Mass Communication, Multimedia, Marketing, Graphic Design, or any related field.
• Have relevant experience in content creation, social media management, or digital marketing.
• Possess good knowledge of social media platforms, particularly Facebook, Instagram, TikTok, and other digital marketing channels.
• Proficient in photo and video editing applications such as Canva, CapCut, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, or other relevant software.
• Possess creative thinking, storytelling, copywriting, and content development skills.
• Have good communication, writing, and interpersonal skills.
• Understand basic digital advertising, social media analytics, and online marketing strategies.
• Able to plan, organise, and manage multiple projects within established deadlines.
• Able to work independently and collaboratively as part of a team.
• Possess a creative mindset, initiative, and willingness to learn new digital marketing trends.
• Experience in healthcare, pharmaceutical, beauty, wellness, or OEM product marketing will be an added advantage.
• A portfolio of previous content creation, photography, videography, or digital marketing work will be an added advantage.

KEY COMPETENCIES

• Creative Content Development
• Social Media Management
• Digital Marketing Strategy
• Product Marketing and Promotion
• Healthcare and Educational Content Creation
• Photography and Videography
• Video and Graphic Editing
• Copywriting and Storytelling
• Social Media Advertising
• Marketing Analytics and Reporting
• Brand Management
• Communication and Teamwork
• Creative Thinking and Problem-Solving

EMPLOYMENT TYPE

Full-Time

WORKING ENVIRONMENT

Office-Based / Content Production / Photography and Videography Sessions / Marketing Activities

Pay: RM1,700.00 - RM2,000.00 per month

Benefits:

• Maternity leave

Work Location: In person