1. Live Streaming & Live Hosting Responsibilities
- Live Hosting: Conduct live streaming sessions on TikTok and other relevant platforms to showcase and promote jewelry products.
- Product Presentation: Present product features, specifications, materials, craftsmanship, pricing, promotions, and selling points accurately and engagingly.
- Audience Engagement: Interact with viewers in real time, respond to comments and enquiries, address product-related questions, and encourage audience participation.
- Sales Conversion: Drive product enquiries, add-to-cart actions, and purchases through effective product demonstrations, promotional messaging, and closing techniques.
2 . Talent Management & Directing:
- Plan, negotiate with, and schedule external live host.
- Brief & Train: Develop stream scripts, promotional hooks, and product cheat sheets for outsourced hosts to ensure they communicate jewelry specifications (materials, cuts, authenticity) accurately.
- Live Directing: Cue the host in real-time behind the camera regarding pacing, top-selling items, viewer engagement tactics, and pin-product adjustments.
3. Technical & Studio Operations
- Tech Management: Set up and operate streaming software (TikTok Live Studio / OBS Studio).
- Visual Optimization: Manage studio lighting, audio mixers, and background design etc.
4. Store Management & Compliance
- TikTok Shop Ownership: Manage the backend TikTok Shop Seller Center, including inventory syncing, price adjustments, and campaign registrations.
5. Data Analytics & Strategy
- Performance Tracking: Analyze post-stream metrics (Retention Rate, Click-Through Rate, Conversion Rate, GMV, and AOV) to grade outsourced host performance.
- Strategy Iteration: Adjust promotional strategies, pricing bundles, and streaming hours based on data-driven insights to maximize ROI.
6. Order Fulfilment & Packaging
- Process and check customer orders received from live sessions.
- Pack jewellery orders accurately and securely at the Marketing Hub.
- Ensure products and quantities are checked before shipment.
- Coordinate completed orders and send them to the designated shipping point for delivery.
Job Requirements
- Experience: Minimum 3–5 years of digital commerce experience, with at least 1–2 years of hands-on experience independently operating TikTok Shop/LIVE setups.
- Experience in the jewelry, luxury, or fashion verticals is highly advantageous.
- Technical Proficiency:
- Expert knowledge of
- TikTok Live Studio or OBS Studio
- Platform Knowledge: Deep familiarity with TikTok Shop Seller Center backend mechanics, platform algorithms, and regional compliance rules.
- Leadership & Drive: Exceptional project management skills. Ability to work as an autonomous, self-driven solo department head while managing external agency talent.
- Flexibility: Willingness to work flexible hours, as jewelry live streams frequently run during peak evening hours or weekends.
Job Type: Full-time
Benefits:
- Maternity leave
- Opportunities for promotion
Application Question(s):
- How many years of experience you have in Live Hosting?
Work Location: In person