Kerja Sepenuh Masa Marketing Branding Manager (Offline), Gaji tinggi MYR 8,000 di Agensi Pekerjaan Talent Recruit Federal Territory - Maukerja

We are seeking an experienced Branding Manager on behalf of our client to lead brand strategy and integrated marketing initiatives, with a strong focus on offline brand presence and consumer engagement.

You will lead a dedicated team and oversee annual marketing plans, brand activations, PR, and social media to strengthen brand awareness and support business growth.

Key Responsibilities

• Develop and implement annual branding and marketing plans, including campaign calendars, budgets, and performance targets.
• Lead the planning and execution of offline brand activities, including product launches, roadshows, pop-up events, exhibitions, and in-store activations.
• Define brand positioning and ensure consistent messaging and visual identity across retail touchpoints, marketing materials, PR, and social media.
• Oversee PR initiatives, media relations, and brand partnerships to increase brand visibility and strengthen brand reputation.
• Guide social media strategy and content direction, ensuring online communications support offline campaigns and wider brand objectives.
• Work closely with sales and retail teams to develop campaigns that drive customer engagement, store traffic, and sales.
• Manage external agencies, event organisers, suppliers, and other partners to ensure timely delivery within budget.
• Monitor market trends, consumer insights, and competitor activities to identify opportunities for brand growth.
• Evaluate campaign effectiveness and use findings to improve future marketing initiatives.
• Lead, coach, and develop the branding and marketing team.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in brand management or marketing, with experience leading a team.
• A strong track record in planning and delivering offline events, brand activations, and integrated marketing campaigns.
• Experience developing annual marketing plans and managing budgets, agencies, and suppliers.
• Good understanding of PR, social media, brand positioning, and consumer engagement.
• Strong leadership, communication, project management, and stakeholder management skills.
• A creative mindset with the ability to translate brand strategy into practical plans and measurable results.
• Experience in ，FMCG, or retail would be an advantage.

Pay: RM6,000.00 - RM8,000.00 per month

Work Location: On the road