Kerja Sepenuh Masa, Digital Marketing Specialist (Web Performance - Optimization) (MJ000154) di PU Prime - Maukerja

Role Overview

We are looking for a Digital Marketing Specialist (Web Performance & Optimisation) to drive the performance, user experience and continuous improvement of our global marketing websites.

In this role, you will focus on how our websites support digital marketing performance, customer acquisition, user engagement and conversion. You will identify opportunities to improve website effectiveness, optimise campaign landing pages and user journeys, and lead website enhancement initiatives across multiple markets.

Working closely with Performance Marketing, SEO, Design, Development and Regional Marketing teams, you will translate marketing objectives and website performance insights into meaningful improvements that deliver measurable business impact.

We are looking for someone with a strong digital marketing mindset, a good understanding of website UX and conversion optimisation, and the ability to independently manage website projects from planning to execution.

This is a marketing-focused role rather than a technical web development position. You will not be required to code or develop websites, but you should understand how websites contribute to marketing performance and be comfortable collaborating with designers and developers to bring improvements to life.

Key Responsibilities

Website Performance & Conversion Optimisation

• Monitor and analyse website performance to identify opportunities to improve traffic quality, user engagement, conversion rates and overall marketing effectiveness.
• Analyse website and landing page performance using tools such as GA4, heatmaps, funnel analysis and other analytics platforms.
• Identify opportunities to optimise website journeys, landing pages, calls-to-action, forms, messaging and page layouts to improve conversion.
• Collaborate with Performance Marketing teams to improve campaign landing page experiences and post-click conversion performance.
• Recommend and support A/B testing, experimentation and conversion rate optimisation (CRO) initiatives.
• Translate website performance data and user behaviour insights into actionable recommendations and measurable improvements.

Website Experience & Optimisation

• Drive continuous improvements to our global marketing websites, ensuring they deliver intuitive, engaging and conversion-focused user experiences.
• Review website navigation, page structure, content presentation and customer journeys to identify usability issues and optimisation opportunities.
• Recommend website enhancements based on user behaviour, marketing priorities and business objectives.
• Work closely with UX/UI designers and developers to translate marketing needs into effective website experiences.
• Ensure website improvements support customer acquisition, engagement, lead generation and conversion objectives.

Website Projects & Campaign Execution

• Manage website revamps, new page launches, campaign landing pages and website enhancement initiatives from planning through to launch.
• Translate marketing and campaign requirements into clear briefs for Design, Development and other stakeholders.
• Coordinate project timelines, deliverables, testing and launches to ensure website initiatives are delivered efficiently and accurately.
• Partner with Performance Marketing, SEO and Regional Marketing teams to ensure website initiatives support campaign objectives.
• Prioritise website improvements based on marketing impact, user experience and business needs.

Global Website & Localisation

• Coordinate website optimisation and localisation initiatives across multiple international markets, with a focus on across APAC, LATAM, Europe and the Middle East.
• Collaborate with Regional Marketing teams to adapt website messaging, landing pages and user experiences to local audiences, languages, cultural preferences and campaign objectives.
• Ensure consistency in global brand standards while tailoring website experiences to market-specific needs and regulatory requirements.
• Support the rollout, ongoing optimisation and performance monitoring of localised website pages and marketing campaigns across regions.

Website Management & Collaboration

• Serve as the primary Marketing point of contact for website performance and improvement initiatives.
• Collaborate with Design, Development, SEO, Performance Marketing and other stakeholders to implement website enhancements.
• Manage or support website content updates through CMS platforms when required.
• Conduct website reviews and coordinate the resolution of content, usability and functionality issues.
• Ensure website changes are aligned with marketing objectives, brand standards and user experience best practices.

Requirements

• 4+ years of experience in digital marketing, website optimisation, digital experience, conversion rate optimisation or related roles.
• Strong understanding of digital marketing performance and how websites contribute to customer acquisition, engagement and conversion.
• Experience analysing and improving website or landing page performance, including user journeys, conversion funnels and campaign landing pages.
• Good understanding of website UX, conversion rate optimisation (CRO), landing page optimisation and user behaviour.
• Hands-on experience with web analytics tools such as GA4, with the ability to interpret performance data and recommend improvements.
• Experience managing website revamps, landing page projects or other website enhancement initiatives.
• Experience collaborating with Performance Marketing, SEO, UX/UI Design and Development teams.
• Familiarity with CMS platforms and website content management.
• Strong project management and stakeholder management skills, with the ability to independently drive website initiatives.
• Analytical, proactive and commercially minded, with strong attention to detail and execution skills.

Preferred Qualifications

• Experience supporting performance marketing campaigns and optimising post-click landing page experiences.
• Familiarity with Google Ads, Meta Ads or other digital acquisition channels, particularly how campaign traffic connects to website conversion performance.
• Experience with A/B testing, heatmaps, funnel analysis or CRO tools.
• Knowledge of SEO fundamentals and website traffic acquisition.
• Experience managing regional, global or multilingual marketing websites.
• Experience working with Figma and collaborating with UX/UI designers.
• Experience in fintech, financial services, e-commerce, SaaS or other digital-first industries is a plus, but industry experience is not required.

What We Are Looking For

We are looking for someone who sees a website as a key driver of digital marketing performance, not simply a platform for publishing content.

You should be comfortable looking at website and campaign performance data, understanding how users interact with different pages, and identifying what can be improved to drive better engagement and conversion.

You should be able to connect marketing objectives with website experiences, recommend practical improvements and work with cross-functional teams to bring those improvements to life.

The ideal candidate is analytical, user-centric, commercially minded and execution-focused, with the ability to balance website performance, user experience and project delivery.

You do not need to be a web developer, but you should have a strong understanding of how effective websites and landing pages contribute to marketing success.