Looking for Assistant Manager, Loyalty & Partnership Marketing (Luxury Hospitality)
About Our Client
Our client is a premier hospitality property situated in the heart of Singapore, representing one of the largest and most dynamic luxury and MICE footprints in Southeast Asia. Comprising over 2,000 rooms and suites, world-class convention facilities, and an award-winning portfolio of international dining and nightlife concepts, the destination sets the benchmark for modern urban hospitality.
Renowned for hosting high-profile global events and delivering intuitive, world-class guest experiences, our client operates under a culture of operational excellence and team empowerment. For hospitality professionals seeking an extraordinary platform to lead dynamic teams, refine their craft, and drive impact on a massive scale, our client offers a world-class environment for career growth.
Responsibilities
Strategic Partnerships Development
- Identify, pitch and secure strategic partnerships with banks, payment providers, travel platforms, lifestyle brands and other compatible partners
- Develop commercial campaigns that drive incremental revenue across: Guest Rooms, Restaurants & Bars, MICE, Spa
- Manage relationships with key partners including banks, card issuers, travel platforms, member programmes and affiliate partners.
- Negotiate commercial terms, marketing exposure and partnership benefits.
- Explore new partnership opportunities to increase brand awareness and customer acquisition.
- Review partnership performance and recommend optimisation opportunities.
Intellectual Property (IP) Partnerships
- Lead the end-to-end planning and execution of licensed IP collaborations (e.g. Disney, Sanrio, DreamWorks or other global entertainment or lifestyle brands).
- Identify and support the development of new IP partnership opportunities
- Manage cross-functional project timelines and coordinate stakeholders across Marketing, Revenue Management, Operations, Procurement, Finance, Legal and external agencies to ensure successful campaign delivery.
- Serve as the primary liaison with IP licensors and brand representatives, facilitating approvals for creative assets, merchandise, marketing collateral and promotional campaigns in accordance with licensing requirements.
- Ensure compliance with all licensing agreements, royalty requirements, brand guidelines and approval processes throughout the partnership lifecycle.
- Prepare and facilitate funding proposal submissions, grant documentation and post-campaign reporting for the Singapore Tourism Board (STB) or other funding agencies, where applicable.
Loyalty Programme Management & Marketing
- Track and monitor hotel performance against annual Groups membership enrolment targets, providing regular performance updates and recommending initiatives to drive acquisition.
- Support hotel recruitment efforts by working closely with operational teams to increase loyalty enrolments through training, engagement initiatives and localised recruitment tools.
- Coordinate with hotel departments and the Group team to facilitate the timely submission of member offers, ensuring accurate loading, campaign setup and promotional visibility across Group channels.
- Manage the end-to-end execution of Group marketing campaigns, ensuring campaign assets, booking links, promotional content and member communications are delivered accurately and on schedule.
- Liaise with Group regional and local teams to maximise exposure of hotel offers through Group marketing channels, including EDMs, offer pages, digital platforms and member communications.
- Act as the key liaison between the hotel, Group regional teams and internal departments to ensure seamless execution of loyalty programmes and marketing initiatives.
Reporting & Commercial Analysis
- Pull and analyse reports from hotel systems and partner platforms
- Track campaign performance, redemption rates and revenue contribution
- Prepare weekly and monthly business reports
- Develop Powerpoint presentations for management and partner meetings, when required
Other Responsibilities
- Maintain partnership agreements and documentation.
- Coordinate contract approvals and internal signoffs.
- Manage partner invoices and purchase requisitions.
- Track campaign timelines and deliverables.
- Maintain partnership calendars and renewal schedules.
- Support budget tracking and accruals where required.
- Always comply with hotel and department policies and procedures.
- Assist with other Sales & Marketing projects assigned by the management.
Requirements
- Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related field.
- Minimum 2–3 years of experience in partnerships, business development, marketing, loyalty programmes, or commercial marketing, preferably within the hospitality, travel, lifestyle, or luxury sectors.
- Experience managing strategic partnerships with banks, payment providers, lifestyle brands, or third-party partners is an advantage.
- Strong business development, stakeholder management, and relationship-building skills with a commercial mindset.
- Proven ability to manage multiple projects, marketing campaigns, and cross-functional stakeholders in a fast-paced environment.
- Strong analytical skills with proficiency in Microsoft Excel (PivotTables, XLOOKUP/VLOOKUP), PowerPoint, and Word. Experience with Power BI, CRM systems, and loyalty platforms is an added advantage.
- Excellent communication, presentation, negotiation, and organisational skills.
- Self-motivated, results-driven, and able to work independently while building strong relationships with internal and external stakeholders.
EA License No. 23S1885
Registration No. R23119226