Kerja Sepenuh Masa Digital Marketing - Content Specialist, Gaji tinggi MYR 4,500 di AAT Training Hub Pte Ltd Johor - Maukerja

About the role

AAT Training Hub is looking for an experienced marketer who takes the initiative to propose new campaigns. You’ll track training industry trends, understand what learners and employers need, and review how similar courses are marketed. You’ll use what you learn to decide what AAT should promote next, run campaigns and analyse the results.

Key responsibilities

• Recommend which courses to promote, who to reach, what message to test and which channels to use.
• Design brochures, posters, social media posts and ad visuals using the design tools that suit the work.
• Plan, film and edit short videos for TikTok, Instagram Reels and Facebook. Manage the content calendar, write captions and publish posts.
• Plan, write, design and send email marketing campaigns (EDMs) for course launches, promotions and upcoming intakes. Tailor messages for individual learners and corporate clients.
• Run Facebook and Instagram ads in Meta Ads Manager. Select audiences, manage approved budgets and test different visuals and messages.
• Improve SEO for course pages by researching what people search for and updating page titles, headings and content.
• Use Google Analytics and Google Search Console to see where website traffic comes from and which course pages attract interest. Review email clicks, cost per enquiry and registrations where trackable, then recommend what to improve.
• Follow AAT’s brand and approval guidelines. Confirm course details, fees, entry requirements and funding information with the relevant team before publishing.

What we’re looking for

• At least two years of relevant experience in digital or social media marketing, including hands-on experience running Facebook and Instagram ads.
• Strong design, copywriting and short video production skills, with experience creating and sending marketing emails.
• Working knowledge of SEO and website analytics, with the ability to explain what the numbers mean and recommend what to change.
• Ability to research the market, propose campaign ideas independently and manage campaigns from planning through to review.
• Attention to detail and the ability to understand a course brief and turn it into clear, accurate marketing content. Experience in adult training or education is an advantage.

Pay: RM2,800.00 - RM4,500.00 per month

Benefits:

• Professional development
• Work from home

Work Location: Hybrid remote in Johor Bahru