PERFORMANCE & GROWTH MARKETING EXECUTIVE (E-COMMERCE)
Company: Cook Pro Manufacturing Sdn. Bhd.
Brand: Bibik Express
Location: Semenyih, Selangor
Employment Type: Full-time
Basic Salary: RM2,800–RM3,200 per month, depending on qualifications and experience.
ABOUT THE ROLE
We are looking for a Performance & Growth Marketing Executive to support Bibik Express’s online sales growth through digital advertising, e-commerce campaigns and data analysis. You will work closely with the HOD and creative team to execute campaigns, monitor performance and identify opportunities to improve sales.
KEY RESPONSIBILITIES
- Manage and monitor Shopee, TikTok Shop, Lazada and the Bibik Express website, ensuring product listings, pricing and promotions are accurate and up to date.
- Analyse sales, traffic, conversion rates and customer behaviour to identify opportunities for improvement.
- Plan and execute promotions and campaigns across online platforms in line with agreed targets and HOD guidance.
- Set up, monitor and optimise digital advertising campaigns across assigned channels, including Meta Ads, TikTok Ads, Google Ads and marketplace ads, within approved budgets.
- Support customer acquisition, improve conversion rates and encourage repeat purchases through targeted campaigns and promotional activities.
- Prepare weekly and monthly performance reports covering sales, advertising spend, return on ad spend (ROAS) and key findings, with recommendations for improvement.
- Coordinate with the content team, designer and live hosts to ensure campaign materials, product offers and promotional messages are aligned.
- Test different advertising creatives, audiences and offers, and recommend improvements based on campaign results.
JOB REQUIREMENTS
- Diploma or Degree in Marketing, Business, E-Commerce or a related field.
- At least one year of relevant experience in digital marketing, performance marketing or e-commerce.
- Familiarity with Shopee Seller Centre, TikTok Shop Seller Centre or similar e-commerce platforms.
- Hands-on experience with at least one advertising platform, such as Meta Ads, TikTok Ads, Google Ads or marketplace ads.
- Basic understanding of conversion rates, cost per click (CPC), cost per acquisition (CPA) and ROAS.
- Able to use Excel or Google Sheets to analyse data and prepare reports.
- Organised, proactive and able to coordinate tasks with different team members.
- Good communication skills in Bahasa Malaysia and English.
- Experience in FMCG or food products is an added advantage.
- Experience in live hosting, affiliate marketing or content creation is an added advantage.
HOW TO APPLY
Submit your updated resume, expected salary and notice period. If available, include examples of campaigns you have handled and the results achieved.
Pay: RM2,800.00 - RM3,200.00 per month
Benefits:
- Cell phone reimbursement
- Free parking
- Opportunities for promotion
- Professional development
Work Location: In person