The Director owns the planning strategy and the senior client relationship across one or more key accounts. This role blends strategic planning leadership with client management and team leadership — shaping integrated media strategies, guiding the team that delivers them, and acting as a trusted advisor to client stakeholders. The Director is accountable for the quality of planning, the strength of the client relationship and the commercial health of the accounts they lead.
Strategy & Planning Leadership
- Lead the development of integrated media strategies and planning frameworks that translate client business objectives into clear channel, audience and investment recommendations.
- Own the end-to-end planning process, from briefing and insight through to channel mix, budget allocation, activation handover and post-campaign review.
- Set the planning point of view across paid, owned and earned touchpoints, including how organic content and paid media work together to build awareness and drive consideration.
Client Leadership & Relationship Management
- Act as the senior day-to-day lead for one or more key clients, owning the relationship from working level through to senior stakeholders.
- Lead client meetings, business reviews and planning presentations, communicating strategy, performance and recommendations with a clear point of view.
- Anticipate client needs and challenges, proactively bringing ideas, market insight and solutions rather than waiting for a brief.
- Manage expectations, scope and timelines, and act as the escalation point on client issues, resolving them quickly and constructively.
- Identify opportunities to deepen and grow client partnerships, including scope expansion and new capabilities from across the Omnicom network.
Team Leadership & Development
- Lead, coach and develop Managers and Senior Planners, setting clear priorities, quality standards and development goals.
- Review and sign off team outputs, including plans, presentations and reporting, to ensure consistent quality and strategic rigour.
- Foster a collaborative, accountable and inclusive team culture, resourcing work effectively and supporting wellbeing in a deadline-driven environment.
Investment, Performance & Measurement
- Define the KPIs and measurement framework for each client, aligned to business goals and the funnel stages being planned for.
- Oversee ongoing performance tracking and optimisation, ensuring learnings feed back into planning and creative recommendations.
- Champion a test-and-learn culture, including structured criteria for selecting which content and formats receive media investment.
- Ensure reporting and post-campaign analysis quantify the value of media investment and deliver clear, actionable next steps.
Financial & Commercial Management
- Own the media plan budget and ensure delivery is on time, within budget and in line with agreed KPIs
- Oversee billing, reconciliation and invoicing accuracy, ensuring financial processes are completed within agreed timeframes.
- Manage account profitability and resourcing, working with Finance and senior leadership to protect margin and identify growth.
Cross-Functional Collaboration & Business Growth
- Partner closely with performance, creative, ad operations, data and analytics, and regional/global teams to ensure joined-up delivery.
- Collaborate with creative and content teams to ensure media plans and creative strategy work together.
- Contribute to new business pitches and thought leadership, bringing fresh thinking and strategic credibility.
REQUIRED SKILLS & EXPERIENCE
- Bachelor’s degree with 7 to 10 years’ experience in media planning, strategy, or integrated client leadership, including time in an agency environment.
- Proven experience managing and developing teams, with a track record of coaching junior and mid-level talent.
- Demonstrated success leading client relationships and presenting confidently to senior stakeholders, including C-suite.
- Strong strategic thinking, with the ability to turn data and insight into compelling, commercially grounded recommendations.
- Solid understanding of the full media ecosystem across paid, owned and earned channels, including digital, social and traditional media.
- Excellent communication, negotiation and stakeholder-management skills.
- Proactive, resilient and comfortable operating in a fast-paced, multi-client environment.
PREFERRED QUALIFICATIONS
- Experience across multiple markets or regional account structures.
- Familiarity with planning, audience and measurement tools (e.g. GWI, Comscore, Nielsen, Google Analytics, Looker Studio, Tableau) and advanced Excel/Google Sheets.
- Experience building frameworks that connect creative, social and paid media performance.
- Platform certifications (e.g. Google, Meta Blueprint) and working knowledge of programmatic and DSP environments.