Kerja Sepenuh Masa, User Engagement Analyst di Tech Spectrum AI Solutions - Maukerja

We are looking for a User Engagement Analyst to join our team! If you are passionate about understanding user behavior, improving customer experiences, and turning data into actionable insights, we'd love to hear from you.

Key Responsibilities

• Analyze user engagement metrics, behavior patterns, and interaction trends across digital platforms.
• Monitor key performance indicators (KPIs), including user retention, activation, conversion, and churn.
• Identify opportunities to improve user engagement and overall customer experience.
• Prepare regular reports and dashboards to track engagement performance.
• Conduct user segmentation and analyze engagement trends to support business decisions.
• Collaborate with marketing, product, and customer success teams to develop engagement strategies.
• Recommend data-driven initiatives to improve user satisfaction, retention, and loyalty.
• Track the effectiveness of engagement campaigns and suggest improvements.

Requirements

• Bachelor's degree in Business Analytics, Marketing, Statistics, Computer Science, or a related field.
• Experience in user engagement, data analytics, customer insights, or a similar role.
• Strong analytical and problem-solving skills.
• Proficiency in Excel and data visualization tools (Power BI, Tableau, or similar).
• Knowledge of SQL and analytics platforms such as Google Analytics is a plus.
• Strong communication skills and the ability to translate data into actionable insights.
• Detail-oriented, proactive, and passionate about understanding user behavior.

What We’re Looking For

Someone who can connect the dots between user behavior and business growth, transform insights into strategies, and help us create meaningful user experiences.