JOB DESCRIPTION
Position: E-Commerce Executive
Department: Marketing / E-Commerce
1. Job Purpose
To manage and grow the company's online sales channels by maintaining e-commerce platforms, optimising product listings, coordinating online promotions, processing orders and monitoring sales performance. The E-Commerce Executive is responsible for ensuring smooth daily online operations, improving customer experience, increasing online visibility and achieving the company's e-commerce sales targets.
2. Key Responsibilities and DutiesA. E-Commerce Platform Management
- Manage the company's online stores on platforms such as Shopee, Lazada, TikTok Shop, the company website and other relevant marketplaces.
- Maintain online store information, product categories, banners, promotional pages and store appearance.
- Ensure all online stores are updated, organised and consistent with the company's brand identity.
- Monitor store performance, platform notifications, account health and seller requirements.
- Coordinate account registration, verification, platform settings and store maintenance where required.
- Ensure compliance with marketplace policies, operational requirements and promotional guidelines.
B. Product Listing and Catalogue Management
- Create, upload and maintain product listings across relevant e-commerce platforms.
- Prepare accurate product titles, descriptions, specifications, prices, images and promotional information.
- Ensure product listings contain correct stock availability, variations, SKU codes, barcodes and product details.
- Coordinate with the Marketing team to prepare product images, videos, banners and promotional materials.
- Optimise product titles, keywords, descriptions and categories to improve search visibility.
- Regularly review and update product listings, pricing, packaging details and product availability.
- Ensure product information and claims are accurate and comply with applicable regulations.
C. Online Sales and Revenue Growth
- Develop and implement strategies to increase online sales, order volume and conversion rates.
- Monitor daily, weekly and monthly sales performance against agreed targets.
- Identify opportunities to improve product visibility, average order value and repeat purchases.
- Coordinate cross-selling, upselling, product bundles and promotional campaigns.
- Analyse best-selling products, slow-moving items and customer purchasing trends.
- Recommend suitable sales strategies based on sales data and market demand.
D. Digital Marketing and Online Promotions
- Plan and coordinate online promotions, vouchers, discounts, bundles and platform campaigns.
- Participate in marketplace campaigns, including double-date sales, payday promotions and major shopping events.
- Coordinate promotional calendars with the Marketing and Sales teams.
- Manage sponsored advertisements and paid campaigns on e-commerce platforms, subject to approval.
- Monitor advertising expenditure, campaign performance, return on ad spend (ROAS) and sales conversions.
- Coordinate affiliate marketing, influencer campaigns and livestream promotions where applicable.
- Ensure promotional prices, campaign dates, vouchers and product availability are accurate before campaigns go live.
E. Order Processing and Fulfilment
- Monitor incoming orders and ensure orders are processed within the required platform timelines.
- Coordinate picking, packing, shipping and dispatch with the Warehouse and Operations teams.
- Monitor order status, tracking numbers, shipment delays and fulfilment performance.
- Ensure the correct products, quantities and packaging are prepared for dispatch.
- Follow up on pending, cancelled, failed delivery and delayed orders.
- Coordinate stock replenishment with the Warehouse team to minimise out-of-stock situations.
- Maintain accurate order records and fulfilment reports.
F. Inventory and Stock Management
- Monitor inventory levels across all online sales channels.
- Coordinate stock updates with the Warehouse, Purchasing and Operations teams.
- Ensure online stock quantities reflect actual available inventory.
- Identify low-stock, out-of-stock, slow-moving and fast-moving products.
- Monitor expiry dates and stock rotation for products with limited shelf life, where applicable.
- Prevent overselling and discrepancies between marketplace inventory and physical stock.
- Prepare stock movement and inventory performance reports when required.
G. Customer Service and Complaint Management
- Respond to customer enquiries through marketplace chat, social media and other online channels.
- Provide accurate information regarding products, pricing, availability, delivery and promotions.
- Handle customer complaints, returns, refunds, exchanges and order disputes according to company policies.
- Coordinate with the Warehouse, Sales and relevant departments to resolve customer issues.
- Monitor customer reviews, ratings and feedback.
- Recommend improvements to customer satisfaction and online store performance.
- Maintain professional communication and respond within the required service timelines.
H. Returns, Refunds and Platform Disputes
- Process return and refund requests according to platform policies and company procedures.
- Investigate missing items, damaged products, incorrect deliveries and disputed orders.
- Prepare supporting documents, photographs and evidence for marketplace claims.
- Follow up on refund status, parcel returns and platform reimbursements.
- Maintain records of returns, refunds, cancellations and customer disputes.
- Identify recurring issues and recommend corrective actions to reduce losses.
I. Content and Storefront Optimisation
- Coordinate the preparation of product images, promotional banners, short videos and store content.
- Update store banners and promotional materials according to campaign schedules.
- Ensure all content follows company branding guidelines.
- Improve product presentation to increase customer engagement and purchase conversion.
- Coordinate with the Marketing or Design team on content creation and campaign requirements.
- Support livestreams, product demonstrations and other online promotional activities where applicable.
J. Competitor and Market Analysis
- Monitor competitors' prices, product offerings, promotions, ratings and marketplace positioning.
- Research market trends, customer preferences and new product opportunities.
- Compare platform performance and identify opportunities to improve competitiveness.
- Recommend suitable pricing, promotional and product positioning strategies for management approval.
- Monitor changes in marketplace policies, fees and selling trends.
K. Sales Reporting and Data Analysis
- Prepare daily, weekly and monthly e-commerce sales reports.
- Track gross merchandise value (GMV), net sales, order volume, average order value and conversion rates.
- Monitor traffic, product views, click-through rates, advertising costs and campaign results where available.
- Analyse cancellations, returns, refunds, customer complaints and fulfilment performance.
- Reconcile marketplace transactions, commissions, platform fees, advertising charges and settlement records with Finance.
- Maintain accurate records of sales, promotions, inventory and operational performance.
- Submit findings and improvement recommendations to Management.
L. Coordination and Administration
- Coordinate with Marketing, Sales, Finance, Warehouse, Purchasing and Customer Service teams.
- Obtain approval for discounts, promotional budgets, advertising expenditure and special campaigns.
- Maintain proper records of invoices, platform statements, sales reports, campaign plans and supporting documents.
- Coordinate with marketplace account managers, platform representatives, logistics providers and external agencies.
- Ensure daily operations comply with company policies and relevant marketplace requirements.
- Perform other e-commerce-related duties and projects assigned by Management.
3. Qualifications and Requirements
- Diploma or Bachelor's Degree in E-Commerce, Marketing, Business Administration, Digital Marketing or a related field.
- Preferably 1–3 years of experience in e-commerce, online sales, marketplace management or digital marketing.
- Experience managing Shopee, Lazada, TikTok Shop or similar platforms is an advantage.
- Familiarity with online order processing, product listing, stock management and promotional campaigns.
- Good numerical, analytical and problem-solving skills.
- Proficient in Microsoft Excel, Word and other relevant office applications.
- Knowledge of marketplace advertising, analytics and e-commerce reporting is an advantage.
- Strong communication, coordination and time-management skills.
- Detail-oriented, organised, proactive and able to handle multiple tasks.
- Able to work independently and collaboratively with different departments.
4. Key Performance Indicators (KPIs)
Performance will be assessed against targets agreed upon with Management.
- Online Sales Performance: Achievement of monthly sales and revenue targets.
- Order Fulfilment: Timely processing and dispatch of orders.
- Product Listing Accuracy: Accuracy and completeness of product information and pricing.
- Store Performance: Growth in store traffic, conversion rates and customer engagement.
- Campaign Performance: Successful execution of online promotions and marketplace campaigns.
- Advertising Efficiency: Advertising cost control and ROAS, where applicable.
- Inventory Accuracy: Timely stock updates and reduction of overselling.
- Customer Service: Response time, customer ratings and complaint resolution.
- Returns and Cancellations: Reduction of avoidable returns, cancellations and fulfilment errors.
- Reporting: Accurate and timely submission of e-commerce reports.
- Marketplace Compliance: Maintenance of good account health and adherence to platform requirements.
- Operational Coordination: Effective coordination with Warehouse, Marketing, Finance and other departments.
Pay: RM2,000.00 - RM3,000.00 per month
Work Location: In person