We are looking for a commercially minded Brand Director to lead brand and marketing across the Clermont Group. The role is accountable for delivering measurable business value through brand activity, including growth in awareness, preference, demand, and revenue. They will set brand strategy, including positioning and brand architecture, for Clermont and its operating companies, and ensure it is applied consistently across every market and channel. They will lead the Design team, translating strategy into high-quality creative work at pace. They must have excellent stakeholder management skills, with the ability to influence senior leaders at Clermont and at our operating companies.
Responsibilities
Own brand across the Clermont Group and its contribution to growth, with accountability for brand equity, commercial performance, and return on brand investment
Define and evolve brand strategy for Clermont and its operating companies, including positioning, value propositions, and messaging
Set and maintain brand architecture for operating companies
Establish brand governance so that strategy, guidelines, and visual identity are implemented consistently across operating companies, markets, and touchpoints
Partner with operating company leaders to develop marketing plans and campaigns that support their growth objectives, and ensure execution meets Clermont’s standards
Define KPIs for brand and marketing activity, including brand health, campaign effectiveness, and return on investment, and report results to senior leadership
Translate brand strategy into clear creative briefs, and set a high bar for creative excellence across print, digital, video, and multimedia output
Lead and develop the Design team, providing end-to-end oversight of concurrent workstreams and remaining hands-on where required
Continuously evolve the function by introducing innovative tools and ways of working, including the thoughtful adoption of AI
Requirements
The successful candidate will ideally possess the following traits:
A minimum of 10 years’ experience in brand, marketing, or design
Proven experience developing brand strategy, including positioning, brand architecture, and messaging
A track record of embedding brand standards consistently across a multi-brand or multi-market organisation
Demonstrated ability to link brand and marketing activity to commercial outcomes, with experience setting and reporting on KPIs
Strong commercial acumen, with the ability to build a business case for brand and marketing investment
Exceptional creative judgement and attention to detail, with a strong critical eye for consistency and quality
Demonstrated ability to influence and manage senior stakeholders
A growth mindset, with the confidence to challenge conventions and step outside comfort zones
Professional presence and polish, appropriate for a senior leadership role
Positive, energising attitude, with the ability to inspire teams and stakeholders
Strong verbal and written communication skills
Benefits
An excellent opportunity for a commercially minded creative leader to shape the brand of an international business group that highly values design and storytelling.
Clermont Group