Kerja Sepenuh Masa DIGITAL MARKETING EXECUTIVE, Gaji tinggi MYR 3,500 di LPC Federal Territory - Maukerja

About Us

We are an established healthcare group operating primary care clinics and a long-term care and rehabilitation centre in Kuala Lumpur.

We are looking for a hands-on Digital Marketing Executive to strengthen our online presence, generate patient enquiries, and support business growth across our healthcare facilities.

This is an execution-focused position for someone who can independently manage digital campaigns, create engaging content, and turn online engagement into measurable enquiries and conversions.

Key Responsibilities

1. Social Media & Content Management

* Manage Facebook, Instagram, TikTok, LinkedIn and Google Business Profiles.

* Plan and execute monthly content calendars for our clinics and care centre.

* Create engaging healthcare content, including educational posts, promotional graphics, short videos and reels.

* Coordinate with doctors, nurses and management to develop accurate, relevant healthcare content.

* Maintain consistent branding across all digital channels.

2. Digital Advertising & Lead Generation

* Plan, execute and optimise Google Ads and Meta advertising campaigns.

* Generate qualified enquiries for health screenings, vaccinations, clinic services, rehabilitation and long-term care admissions.

* Monitor advertising expenditure, cost per lead and campaign performance.

* Develop landing pages and digital campaigns to improve enquiry conversion.

* Support corporate client acquisition through LinkedIn and targeted B2B marketing.

* Maintain and update company websites, including service pages, promotions and educational content.

3. Website & Local Search Optimisation

* Improve search engine optimisation (SEO) and Google Maps visibility.

* Manage Google Business Profiles, customer reviews and local search rankings.

* Coordinate with external website developers when necessary.

4. WhatsApp Marketing & Lead Follow-Up

* Manage digital enquiries generated through websites, social media and WhatsApp.

* Work with front-desk and sales teams to ensure timely follow-up.

* Assist in implementing WhatsApp campaigns, customer databases and CRM workflows.

* Develop appropriate patient education, appointment reminder and customer engagement campaigns.

* Track enquiries from initial contact through appointment, admission or sale.

5. Marketing Analytics & Reporting

* Prepare weekly and monthly marketing performance reports.

* Track key indicators including:

* Qualified enquiries generated

* Cost per lead

* Appointment bookings and admissions

* Enquiry-to-conversion rates

* Website traffic and Google Maps performance

* Advertising return on investment

* Recommend improvements based on actual campaign results.

Requirements

* Diploma or degree in Marketing, Digital Marketing, Communications or related field.

* Minimum 2–3 years of practical digital marketing experience.

* Hands-on experience with Meta Ads Manager, Google Ads and Google Business Profile.

* Proficient in Canva, Cap Cut or similar content creation tools.

* Ability to produce short-form videos and social media graphics.

* Familiarity with WordPress, SEO, Google Analytics and CRM systems is advantageous.

* Good written and spoken English and Bahasa Malaysia.

* Able to work independently, manage deadlines and coordinate across different departments.

* Healthcare marketing experience is an advantage but not essential.

Who We Are Looking For/We want someone who:

* Is hands-on, rather than someone who only supervises external agencies.

* Understands that marketing success is measured by enquiries, appointments and revenue, not just likes and followers.

* Can balance educational healthcare content with effective promotional campaigns.

* Is proactive, organised and comfortable working directly with healthcare professionals.

* Can manage multiple brands while maintaining their individual identities.

What We Offer

* Opportunity to manage digital marketing across an established healthcare group.

* Exposure to primary care, preventive healthcare, rehabilitation and long-term care services.

* Opportunity to implement new digital marketing systems and automation.

* Career growth as the healthcare group expands.

To Apply: Submit your CV, expected salary and examples of digital campaigns, social media content or marketing results you have personally managed.

Pay: RM2,800.00 - RM3,500.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Work Location: In person