Kerja Sepenuh Masa, Product Manager di Hyphens Pharma International Ltd. - Maukerja

Job Summary

The Product Manager is responsible for developing and executing strategic and tactical marketing plans to drive the growth and profitability of the assigned ethical product portfolio. The incumbent will work closely with sales, medical, regulatory, supply chain, and external stakeholders to maximise product performance, strengthen healthcare professional (HCP) engagement, and achieve business objectives while ensuring compliance with applicable pharmaceutical industry regulations and company policies.

Core responsibilities:

Product Strategy & Portfolio Management

• Develop and implement annual strategic and tactical marketing plans for the assigned ethical product portfolio.
• Analyse market trends, customer insights, competitor activities, and treatment landscape developments to identify growth opportunities.
• Manage product lifecycle activities, including product launches, line extensions, indication expansion, and product optimisation.
• Monitor product performance and recommend corrective actions to achieve sales and market share objectives.

Healthcare Professional (HCP) & Key Opinion Leader (KOL) Engagement

• Build and maintain strong relationships with Key Opinion Leaders (KOLs), specialists, pharmacists, and other healthcare professionals.
• Identify opportunities for scientific exchange, advisory boards, speaker programmes, and educational initiatives.
• Collaborate with KOLs to gather market insights and support evidence-based product positioning.

Marketing Programmes & Promotional Activities

• Develop impactful promotional campaigns and detailing materials for healthcare professionals.
• Ensure all promotional materials and activities comply with local regulatory requirements and company compliance standards.
• Plan and execute congresses, symposia, CME programmes, workshops, and product-related educational events.
• Manage marketing budgets effectively to maximise return on investment.

Sales Force Effectiveness & Training

• Partner closely with the sales team to drive product performance and market penetration.
• Conduct regular product training, cycle meeting presentations, and refresher sessions.
• Develop selling tools, product detail aids, objection-handling guides, and competitive comparison materials.
• Provide field support through joint visits to better understand customer needs and market dynamics.

Market Intelligence & Business Analysis

• Monitor market trends, disease areas, treatment guidelines, competitor activities, and market access developments.
• Analyse sales data, prescribing patterns, and market share performance.
• Provide actionable recommendations to optimise business performance and product positioning.

Forecasting & Inventory Management

• Lead demand forecasting and collaborate with supply chain teams to ensure product availability.
• Monitor inventory levels and proactively manage stock risks.
• Support S&OP processes and contribute to budget planning exercises.

Cross-Functional Collaboration

• Work closely with Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and Commercial teams to ensure successful implementation of product strategies.
• Support regulatory submissions, product launches, and lifecycle management activities.
• Ensure alignment between commercial objectives and compliance requirements.

Job Requirements

• Bachelor's Degree in Pharmacy, Life Sciences, Biomedical Sciences, Business, Marketing, or a related discipline.
• Minimum 3-5 years of experience in pharmaceutical sales, product management, or marketing.
• Experience engaging healthcare professionals, specialists, pharmacists, and KOLs.
• Strong analytical and strategic thinking skills.
• Excellent presentation, communication, and stakeholder management abilities.
• Proficient in Microsoft Office applications and business analytics tools.
• Strong project management and organisational skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.