Kerja Sepenuh Masa, Creator Strategy - Campaign Marketing Manager (SG-based | Indonesia Focus) di Morgan McKinley - Maukerja

Marketing Manager, Creator Strategy & Campaigns (Contract)

Location: Singapore (Hybrid: 3 Days Onsite Weekly)

We are seeking an accomplished Marketing Manager to join our Regional Growth & Creator Marketing division on a contract basis. In this role, you will architect and deploy high-impact, creator-first marketing initiatives that move the needle across a diverse portfolio of digital products, diverse demographics, and key regional initiatives.

This position demands an equal mix of big-picture strategy, data-backed decision-making, and tactical program delivery. The successful candidate:

• Merges deep expertise in influencer ecosystems and social content with operational agility and quantitative performance tracking.
• Operates as a self-directed leader who excels within complex, matrixed organization structures.
• Converts technical commercial targets into engaging, creator-centric storytelling that shapes user behavior.
• Brings a strong history of managing agency partners, evaluating multi-channel performance, and navigating evolving internet culture across the region.
• Must possess native or professional fluency in Bahasa Indonesia to support key market engagements.

Responsibilities

Strategic Creator Planning

• Architect end-to-end influencer strategies aligned with overarching enterprise goals.
• Reframe high-level commercial objectives into actionable talent roadmaps and content blueprints.

Program Execution & Governance

• Oversee full-lifecycle execution of multi-product creator programs across diverse user segments.

Analytics, Attribution & Learning

• Collaborate with data science, consumer research, and vendor analytics teams to establish key success indicators and measurement models.

Cross-Functional Collaboration

• Serve as the central subject matter expert on creator strategy across regional projects.
• Navigate shifting priorities across matrixed business units including Product Marketing, Brand Strategy, Business Solutions, Creator Partnerships, and Data Engineering.

Market Intelligence & Creator Trends

• Maintain up-to-the-minute knowledge of platform features, short-form video formats, viral trends, and digital culture.
• Maintain a deep understanding of creator influence across consumer, B2B, SMB, and agency ecosystems.

Next-Gen & AI-Driven Operations

• Integrate AI platforms and modern technology solutions to streamline strategy, content generation, analytics, and operational workflows.
• Apply machine-learning tools to deepen audience research, enhance measurement accuracy, and drive operational performance.

Qualifications

• Bachelor's Degree or equivalent
• 7–8 years of progressive experience in influencer marketing, social media strategy, brand management, or content strategy.
• Proven history of converting broader brand initiatives into specialized creator strategies and execution roadmaps.
• Deep experience directing external marketing agencies, vendor rosters, and multi-tier project teams.
• Exceptional ability to operate autonomously within fast-moving, evolving business environments.
• Solid understanding of digital measurement frameworks, including incrementality testing, attribution, and experimental setups.
• Practical experience applying AI-powered productivity tools to optimize marketing workflows, reporting, and campaign analysis.
• Full professional fluency (written and spoken) in both English and Bahasa Indonesia as the role will cover Indonesia-based partners/clients
• Must be physically based in Singapore.

Preferred Qualifications

• Prior background within top-tier technology platforms, global consumer brands, or digital creative agencies.
• Experience executing campaigns aimed at both B2C (consumer) and B2B (business/advertiser) audiences.
• Familiarity with creator monetization tools, social commerce, and performance ad products.
• Hands-on experience assessing campaign lift through brand studies, conversion attribution, and testing environments.
• Demonstrated skill in managing complex, multi-stakeholder initiatives across international markets.

Interested candidates may apply through the application system or send it to ************* Shortlisted candidates will be notified.

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to Morgan Mckinley Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at ************* You acknowledge that you have read, understood, and agree with the Privacy Policy.

Morgan McKinley Pte Ltd

Koh Boon Sien

EA Licence No: 11C5502

EA Registration No. R1110345