Kerja Sepenuh Masa, Digital Commercial Manager di DFI Retail Group Selangor - Maukerja

DFI Retail Group (the ‘Group’) is a leading pan-Asian retailer. At 31st December 2021, the Group and its associates and joint ventures operated over 10,200 outlets and employed some 230,000 people. The Group had total annual sales in 2021 exceeding US$27 billion.

The Group (including associates and joint ventures) operates under several well-known brands across food, health and beauty, home furnishings, restaurants, and other retailing. DFI digital is a new entity by DFI retail group to provide more advanced online shopping experience. The ecommerce platform includes all the ventures and bring it together under one hat. The Group provides quality and value to Asian consumers by offering leading brands, a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains.

As a Digital Commercial Manager/Senior Manager, you will be responsible for sourcing and negotiation of major new partnerships. You will own partner performance end‑to‑end — acting as a trusted commercial advisor, driving campaign participation and delivering partner commercial outcomes.

Is this your next challenge in Business Development?

The challenge is to:

Business Development

• Develop and execute the partnership strategy to accelerate growth of the loyalty ecosystem and deliver long-term business objectives.
• Lead the identification, negotiation, and successful sign-up of new partnerships to our loyalty programs.
• Structure and negotiate creative, win-win commercial deals that align partner objectives with our loyalty programme economics and long-term strategy.
• Collaborate closely with internal teams (product, marketing, operations, finance, legal) to ensure seamless partner onboarding, programme integration, and ongoing value delivery.

Team Leadership

• Build, mentor, and develop a lean team of business development professionals, fostering a high-performance culture focused on targets, collaboration, and innovation.

Partner Growth & Commercial Performance

• Own and deliver portfolio-level targets across revenue, billings, customer acquisition, engagement, and partner performance metrics.
• Develop and oversee joint business plans with strategic partners to drive growth, engagement, and commercial outcomes.
• Identify opportunities to increase partner participation, customer value, and ecosystem network effects through new propositions, campaigns, and strategic initiatives.
• Ensure strong partner satisfaction and retention through proactive relationship management and continuous value creation.

Strategic Planning, Performance Management & Reporting

• Lead the development of business cases, financial models, investment proposals, and long-term partnership strategies.
• Monitor portfolio performance and partnership economics, ensuring targets are achieved and commercial returns are optimized.
• Leverage data and market insights to identify risks, opportunities, and strategic recommendations.
• Present partnership strategy, portfolio performance, and growth opportunities to executive leadership and external stakeholders.
• Drive continuous improvement of partnership frameworks, governance processes, and commercial best practices.

Requirements:

• 8+ year of experience in business development, account management, category/commercial management or loyalty marketing roles — ideally in loyalty programs, coalition/multi-partner ecosystems, retail and dining
• Proven track record in business development, partnership acquisition, or sales leadership within retail, loyalty, or related sectors.
• Deep commercial acumen with the ability to understand and navigate the dynamics of multiple partner industries (e.g., retail, dining, financial services, utilities, digital platforms).
• Creative problem solver who excels at structuring innovative, multi-party commercial deals and overcoming negotiation challenges.
• Strong existing connections and network in the retail industry in Malaysia
• Excellent relationship-building and influencing skills at senior levels (C-suite and decision-makers).
• Strong understanding of digital technologies, e-commerce platforms, and omnichannel retailing. Familiarity with data analytics, customer relationship management (CRM) systems, and digital marketing tools.
• Demonstrated ability to lead and manage teams, with experience building and scaling sales or partnership functions.

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: *************

Issued by The Dairy Farm Company, Limited