Job Summary
The Sales and Marketing Manager leads business development by researching market opportunities, implementing sales plans, and directing the sales and marketing team to exceed targets through creative initiatives. This role also supports food safety compliance.
Responsibilities
Develop sales and marketing strategies aligned with company objectives by analyzing market trends, competitor data, and customer feedback to recommend actionable plans and enhance customer satisfaction
Forecast annual sales volume, quotas, and profit for existing and new products; prepare budgets, monitor expenditures, analyze variances, and implement corrective actions
Collaborate with Managing Director to establish competitive pricing strategies and selling prices based on market conditions
Monitor costs, competition, supply, and demand to adjust sales and marketing tactics accordingly
Plan, develop, implement, and evaluate merchandising approaches and promotional programs to support sales growth
Enhance product marketability and profitability by researching and capitalizing on market opportunities, including product packaging and brand marketing ideas for various countries and products
Maintain strong relationships with key customers through regular visits, understanding their needs, and identifying new business opportunities
Update job knowledge by networking, attending food fairs, and participating in professional associations
Serve as a member of the food safety team with functional responsibility for relevant food safety clauses
Required competencies and certifications
Minimum 8 years of experience in sales and marketing management within the food or manufacturing industry
3 to 5 years of experience specifically in the foodstuff or retail industry
Preferred competencies and qualifications
Strong business acumen demonstrated by successful negotiation and strategic decision-making in sales and marketing contexts
SENG HUA HNG FOODSTUFF PTE LTD (Camel Nuts)
THE BRAND YOU CAN TRUST
In 1974, Mr Poh Ah Seng and Mdm Ong Siew Hua embarked on a journey borne out of their passion for providing quality and healthy snacks. Through their hands-on business approach, they conceived the Camel Brand.
Their humble beginnings have started out in a backyard, where the founders gained first hand expertise about the entire process chain - from manufacturing to the traditional way of nut roasting. This gave them the leverage to understand the market on a personal level and paved the way for them to learn the techniques in bringing out the goodness and flavour in every piece of nut. Their unparalleled passion have established Camel as a quality snack brand offering a wide selection of healthy and tasty nuts, which can be enjoyed conveniently.
As singapore's largest & only nut manufacturing company, Camel Nuts is the destination for fresh, wholesome, delicious and healthy snacks. We take pride in our commitment towards delivering the finest quality nuts & snacks sourced from top accredited farmers around the world. In short, the Camel brand stands for quality from around the globe. We are on a constant mission to bring out the natural nutty goodness in all of our snacks.