Kerja Sepenuh Masa, Marketing Manager di K Fry Federal Territory - Maukerja

K FRY Group of Companies is a growing F&B group with a portfolio of brands, including K FRY Urban Korean, NakNak and Churris Bodega. We are looking for a dynamic, creative and results-driven Marketing Manager to lead our marketing strategies, strengthen brand positioning, drive customer engagement and support business growth across our portfolio of brands.

The ideal candidate is a hands-on marketing leader with strong managerial experience, a good understanding of the Malaysian consumer market and a passion for the F&B industry.

Key Responsibilities

1.) Marketing Strategy and Brand Management

• Develop and execute integrated marketing strategies aligned with the company's business objectives and growth plans.
• Oversee brand positioning, brand identity and marketing direction across all brands under K FRY Group.
• Plan and execute marketing campaigns to increase brand awareness, customer acquisition, repeat visits and sales.
• Identify market trends, consumer insights and competitor activities to develop effective marketing initiatives.
• Ensure consistency in brand messaging, visual identity and customer experience across all marketing channels and outlets.

2.) Campaigns and new launches

• Plan and manage seasonal campaigns, promotional activities, product launches, new menu introductions and brand collaborations.
• Work closely with operations and product teams to develop commercially effective promotions that drive sales and profitability.
• Develop marketing plans to support new outlet openings, business expansion and special events.
• Monitor campaign performance and recommend improvements based on results and customer feedback.

3.) Digital Marketing, PR and Social Media

• Lead the overall digital marketing strategy across social media, digital advertising, influencer marketing and other relevant platforms.
• Oversee content planning, creative development, copywriting and production of marketing materials.
• Manage social media presence and engagement across platforms such as Instagram, TikTok, Facebook and other relevant channels.
• Plan and optimise paid digital campaigns to improve reach, engagement, conversions and return on marketing investment.
• Explore opportunities in KOL/KOC collaborations, user-generated content, viral marketing and digital trends relevant to the target audience.

4.) Customer Engagement and Loyalty

• Develop initiatives to increase customer retention, repeat purchases and long-term brand loyalty.
• Support loyalty programmes, membership campaigns, vouchers, CRM initiatives and customer database engagement.
• Analyse customer behaviour and campaign effectiveness to improve customer lifetime value.
• Monitor customer feedback and online reviews, working with relevant teams to protect and enhance brand reputation.

5.) Team Management and Leadership

• Lead, manage and develop the marketing team, ensuring clear responsibilities, effective collaboration and timely delivery of projects.
• Set marketing objectives, KPIs and performance targets, and monitor team performance.
• Manage marketing budgets, agency relationships, vendors and external partners.
• Establish effective workflows and ensure marketing projects are delivered on time and within budget.
• Collaborate closely with senior management, operations, business development and other departments to achieve company-wide objectives.

6.) Performance Analysis and Reporting

• Track and analyse marketing KPIs, including campaign ROI, sales uplift, customer acquisition, engagement and conversion rates.
• Prepare regular marketing performance reports and present actionable recommendations to management.
• Evaluate the effectiveness of marketing expenditure and optimise resource allocation.
• Stay updated on industry developments, consumer trends and emerging marketing opportunities.

Requirements

• Minimum 5 years of proven managerial experience in marketing, preferably within the F&B, restaurant, retail or consumer lifestyle industry.
• Bachelor's degree or diploma in Marketing, Business, Communications or a related field.
• Fluent in Bahasa Malaysia and English, with strong written and verbal communication skills.
• Knowledge of Korean language is an added advantage.
• Demonstrated experience in developing and executing marketing strategies, integrated campaigns and brand-building initiatives.
• Strong understanding of social media, digital advertising, influencer marketing and consumer engagement.
• Proven ability to lead a team, manage budgets and deliver measurable business results.
• Creative, proactive, commercially minded and able to translate ideas into effective marketing campaigns.
• Strong project management, communication, analytical and problem-solving skills.
• Able to work in a fast-paced, dynamic environment and manage multiple brands and priorities simultaneously.

Preferred Attributes

• Experience managing multiple brands or marketing for a multi-outlet F&B group.
• Good understanding of Malaysian consumer behaviour, local market trends and youth culture.
• Familiarity with Korean food, culture and lifestyle trends.
• Experience with loyalty programmes, CRM, marketing automation and customer retention initiatives.
• A strong balance of creative thinking, strategic planning and commercial awareness.

What We Offer

• The opportunity to shape the marketing direction of an established and growing multi-brand F&B group.
• A dynamic and collaborative working environment.
• Opportunities to develop new campaigns, launch products and grow brands.
• Career development and opportunities to make a meaningful business impact.

Interested candidates are invited to submit their CV, portfolio and examples of successful marketing campaigns or projects they have led.

Qualifications

• Demonstrated experience in marketing strategy, campaign planning, and brand management.
• Strong skills in digital marketing, including social media management, content creation, and basic analytics.
• Ability to manage promotions, events, and partnerships within the food and beverage or retail sector.
• Proficiency in market research, competitor analysis, and consumer insights to guide marketing decisions.
• Excellent written and verbal communication skills, with the ability to adapt tone for different audiences.
• Solid organizational and project management skills, including managing timelines and budgets.
• Experience leading or coordinating cross-functional teams in a fast-paced, customer-focused environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Comfort working on-site in WP Kuala Lumpur with flexibility to support peak periods, events, and launches.
• Genuine interest in food and beverage, Korean cuisine, and delivering excellent guest experiences.