We are looking for a strategic, results-driven, and hands-on Head of Marketing to lead our overall omnichannel digital marketing strategy for our skincare brand.
We are looking for a strategic, results-driven, and hands-on Head of Marketing to lead our overall omnichannel digital marketing strategy for our skincare brand.
You will be responsible for translating the company's vision and strategic plans, including consultant/AMZ recommendations, into actionable daily execution plans. You will lead the marketing team, oversee campaign performance, and ensure marketing initiatives drive strong conversions, qualified leads, sales growth, and return on investment (ROI).
The ideal candidate is a proactive leader who can turn strategies into measurable results without constant supervision.
JOB DESCRIPTIONS
1. Affiliate Marketing & Community Management
- Plan and organise affiliate engagement programmes, including Affiliate Meet & Greet events.
- Develop creative briefs, content angles, and video scripts to guide affiliates in producing high-converting content.
- Monitor affiliate engagement, content performance, and sales contribution.
2. Content Strategy & Full-Funnel Marketing
- Plan and oversee the production of up to 8 social media content pieces daily across Meta and TikTok official brand accounts.
- Develop full-funnel content strategies covering Awareness, Consideration, and Conversion.
- Create content strategies focused on viral awareness, skincare education, and problem-solving solutions.
- Monitor content performance and optimise strategies based on engagement, leads, and conversion data.
3. Meta Traffic, Advertising & Live Streaming
- Ensure effective integration of traffic from Meta Live and Meta Ads into WhatsApp and customer service or sales channels.
- Plan live-streaming schedules, engagement strategies, and sales-driven campaigns for official brand accounts.
- Monitor live-streaming performance, lead generation, conversion rates, and sales results.
- Work closely with the sales team to maximise conversions and marketing ROI.
4. Team Leadership & Execution
- Lead and supervise the Social Media Manager, Video Editor, and Live Hosts.
- Translate marketing strategies and consultant/AMZ recommendations into clear, written action plans with defined responsibilities, deadlines, and KPIs.
- Ensure timely execution of marketing campaigns and projects.
- Establish clear workflows, SOPs, and performance monitoring systems.
- Review team performance regularly and take corrective action when targets are not met.
REQUIREMENTS
- Minimum 2–4 years of experience in marketing leadership, preferably as a Marketing Lead, Senior Marketer, or similar role.
- Experience in e-commerce, FMCG, skincare, or beauty-related industries is preferred.
- Proven experience managing TikTok Shop, Shopee, Meta Ads, and affiliate marketing campaigns.
- Strong understanding of digital marketing funnels, lead generation, conversion optimisation, cost per lead (CPL), and ROI.
- Excellent leadership, project management, and team coordination skills.
- Able to translate strategic plans into practical action plans and measurable outcomes.
- Analytical, organised, proactive, and comfortable working in a performance-driven environment.
- Able to work independently with minimal supervision and take ownership of marketing results.
Pay: RM4,500.00 - RM5,000.00 per month
Benefits:
- Meal provided
- Professional development
Experience:
- Content Planning: 2 years (Preferred)
- Digital marketing: 1 year (Preferred)
Work Location: In person