Job Description
The Marketing Generalist Executive supports the clinic’s marketing initiatives to enhance brand awareness, patient engagement and service visibility. The role focuses on digital marketing, content management, marketing activations, coordination and performance tracking to ensure effective and efficient execution of marketing activities.
Digital Marketing & Content Management
Plan, coordinate and execute digital marketing campaigns across social media and other relevant digital platforms.
Create, edit and maintain marketing content, including social media posts, visuals, videos and promotional materials.
Ensure content is accurate, engaging, consistent with brand guidelines and relevant to the clinic’s oncology services.
Maintain a structured content calendar and plan campaigns in advance to minimize ad hoc requests and improve workflow efficiency.
Coordinate content reviews and approvals with relevant stakeholders, including doctors and internal teams.
Marketing Activation & Event Coordination
Support the planning and execution of marketing activities, including doctor talks, health education sessions, sponsored events and other promotional initiatives.
Coordinate event logistics, set-up, administrative arrangements, materials and on-site support.
Liaise with doctors, internal departments, external partners and vendors to ensure smooth execution of activities.
Provide operational and coordination support to the Marketing Lead for new marketing opportunities and initiatives as they arise.
Marketing Administration & Agency Coordination
Provide general marketing administrative support, including preparation and follow-up of marketing materials, documentation and campaign-related arrangements.
Coordinate with external agencies, vendors and service providers to ensure timely delivery of marketing deliverables.
Track timelines, follow up on outstanding items and maintain organized records of marketing activities and materials.
Reporting & Performance Tracking
Monitor and compile performance data for digital campaigns, social media content, events and other marketing initiatives.
Prepare regular marketing reports and maintain tracking records to support performance reviews.
Assist in analyzing campaign results and identifying opportunities to improve engagement, reach and marketing effectiveness.
Job Requirements
Diploma or Degree in Marketing, Digital Media, Communications or a related field.
3-5 years of experience in marketing, digital marketing, content creation or campaign coordination. Healthcare or medical-related industry experience will be an advantage.
Proficient in Microsoft Office and familiar with content design tools such as Canva; knowledge of digital analytics and reporting tools is an advantage.
Proficient in social media management, content development and digital marketing tools.
Proactive and resourceful, with the ability to plan ahead, minimize ad hoc work and meet deadlines efficiently.
Strong writing, communication, and creative skills.
Able to work independently while supporting the Marketing Lead in executing marketing initiatives and new opportunities.
Our Cancer Centre was established in 2007 to offer the most effective approaches to detection, diagnosis and treatment of cancer. We strive to minister to the physical, psychological and spiritual needs of our patients and their families with proficiency and competence. We emphasise the art of human touch in using the latest medical treatment. We also strive to improve ourselves with continuous professional education and constant innovation. We would like our patient to experience victorious living in spite of cancer.