Kerja Sepenuh Masa, Sales Manager di Bright Diva APAC Federal Territory - Maukerja

Position: Sales Manager - Modern Trade & Distributor Development

Channel: Supermarket, Hypermarket and Independent Channels

Category: Beauty, Personal care, or Hygiene products

We are seeking a seasoned, commercially driven Sales Manager to grow our Modern Trade business across Malaysia. Covering supermarkets, hypermarkets, convenience stores and sub-distributor networks, this role will be instrumental in developing and executing sales plans that deliver ambitious, sustainable growth.

We are looking for a hands-on sales leader with strong customer relationships, proven negotiation skills and a track record of expanding distribution and building profitable accounts.

Key Responsibilities

• Develop the channel strategy: Build and execute annual sales plans across Modern Trade and sub-distributor channels, with clear targets for revenue, profitability, distribution and market penetration.
• Grow key accounts: Based on existing relationships with retail buyers and decision makers, secure new listings, expand store coverage and strengthen existing accounts.
• Lead commercial negotiations: Negotiate trading terms, promotional programmes, product listings and visibility opportunities while managing trade investment and account profitability.
• Expand distributor coverage: Identify, appoint and develop capable sub-distributors to reach new territories and outlets. Set performance targets and regularly review results.
• Drive retail execution: Work with internal teams, distributors and merchandising partners to improve product availability, shelf visibility, promotional execution and replenishment.
• Manage sales performance: Track results against targets, maintain accurate forecasts and implement corrective actions to close performance gaps.
• Identify growth opportunities: Monitor shopper trends, competitor activity and channel developments to uncover new business opportunities.
• Coordinate delivery: Work closely with marketing, finance and supply chain teams to support launches, inventory planning, timely fulfilment and payment collection.

Candidate Profile

• Substantial sales experience in Malaysia, with a strong track record in Modern Trade key account management and distributor development.
• Demonstrated success growing business across supermarkets and hypermarkets chains.
• Established relationships with retail buyers and distribution partners in Malaysia.
• Experience developing sales budgets, forecasts, promotional plans and customer business plans.
• Strong commercial judgement, negotiation skills and understanding of trade spending, margins and profitability.
• A proactive, accountable working style, with the ability to turn strategy into consistent execution.
• Strong communication, relationship management and cross-functional coordination skills.
• Willingness to travel within Malaysia.
• Beauty, Personal care, or Hygiene products experience is Must

What Success Looks Like

Success will be measured through sales growth, account profitability, new retail listings, expanded outlet coverage, productive sub-distributor partnerships and effective use of trade investment.

What’s on offer

Challenging and Rewarding role with Competitive remuneration, monthly sales incentive, annual bonus, medical allowance, Fuel and Toll allowance, Phone Allowance