We are seeking a creative Art Director to lead the visual direction and development of engaging digital content for social media and other digital communication channels. The successful candidate will translate communication strategies and creative concepts into visually compelling content while ensuring consistency with brand guidelines and campaign objectives.
Job Title: Art Director – Visual Design & Digital Content
Department: Creative / Digital Communications
Key Responsibilities
- Develop creative concepts and visual directions for social media campaigns and digital communications.
- Lead the design and development of static visuals, multi-image posts, infographics, and other digital content.
- Establish visual styles and creative approaches that align with client objectives and target audiences.
- Collaborate with copywriters, social media managers, account directors, and other creative team members to develop integrated content.
- Oversee the design and production of social media graphics, digital assets, and campaign materials.
- Ensure consistency in visual identity, typography, layout, colour usage, and brand presentation.
- Review creative work and provide direction to designers and other production team members.
- Develop visual concepts for video content, motion graphics, and digital storytelling where required.
- Incorporate client feedback and ensure that creative deliverables meet quality standards.
- Manage creative timelines and coordinate the production of multiple content assets.
- Keep up to date with visual design trends, digital formats, and social media platform requirements.
- Ensure that creative materials are suitable for their intended platforms and audiences.
Requirements and Qualifications
- Relevant experience in art direction or visual design for social media or digital content.
- Strong portfolio demonstrating creative concepts and digital visual design.
- Proficiency in design tools such as Adobe Photoshop, Illustrator, and InDesign, or equivalent creative software.
- Understanding of social media design formats, visual storytelling, typography, composition, and layout.
- Experience developing creative assets for digital campaigns and social media platforms.
- Ability to interpret creative briefs and translate communication objectives into effective visual concepts.
- Strong creative thinking, attention to detail, and quality control skills.
- Ability to collaborate with cross-functional teams and manage multiple deliverables.
Preferred Experience
- Experience developing visual content for public sector organisations, government agencies, education, family services, or community engagement campaigns.
- Familiarity with video production, motion graphics, and multimedia content development.
- Experience maintaining brand consistency across multiple digital communication channels.