Marketing Executive (Social Media Lead) – Legendairy Milk Singapore
About Us
Legendairy Milk Singapore is a fast-growing maternal wellness brand focused on supporting mothers through pregnancy, postpartum, and breastfeeding. We are building a strong, community-driven brand that empowers women with trusted products and real support.
Role Overview
We are looking for a
hands-on, creative, and performance-driven Marketing Executive
to take full ownership of our social media presence in Singapore.
This role is not just about posting — you will be responsible for
growing our audience, increasing engagement, and converting content into sales
.
Key Responsibilities
Social Media Management
Own and manage all social media platforms (Instagram, TikTok, Facebook)
Plan and execute a
monthly content calendar
Post consistently with strong brand voice and storytelling
Content Creation
Create high-performing content (Reels, TikToks, Stories, Posts)
Shoot and edit videos (basic editing required)
Repurpose UGC (user-generated content) and customer testimonials
Stay on top of trends and adapt them to the brand
Growth & Engagement
Grow followers organically with strong content strategy
Actively engage with community (comments, DMs, reposts)
Build a
“Legendairy Milk Moms” community feel
Influencer & KOL Marketing
Work with Community manager on KOL outreach
Performance & Sales
Track content performance (views, engagement, conversions)
Optimize content based on what works
Work closely with team on campaigns, launches, and promos
Requirements
1–3 years experience in social media / content / marketing
Strong understanding of
Instagram & TikTok algorithms
Comfortable being
both behind and in front of the camera
Good eye for aesthetics, branding, and storytelling
Basic video editing skills (CapCut, InShot, etc.)
Self-driven, proactive, and fast-moving
Bonus Points
Experience in
motherhood, baby, or wellness space
Has grown a personal or brand account before
Understands
UGC-style, raw, high-converting content
Performance marketing mindset (not just pretty posts)
What Success Looks Like
Consistent viral / high-performing content
Strong increase in engagement & followers
Social media driving
real revenue growth
A loyal, engaged mom community
Why Join Us
Be part of a fast-growing brand with real impact on mothers
High ownership and autonomy
Opportunity to grow into a
Social Media Manager / Head of Content
Dynamic, entrepreneurial environment
How to Apply
Please submit:
Your resume
Links to social media accounts you’ve managed
3 content ideas for Legendairy Milk Singapore
(Optional) 1 short sample video
Herbal lactation supplement company that supports lactation and breastfeeding mother in singapore and malaysia.