- Jalan 52/18 Petaling Jaya Selangor Malaysia 46050


Lokasi Kerja
Penerangan Kerja
Kelayakan
Qualifications
Bachelor's degree in Business Administration, Management, Marketing, Education Management or a related field.
Master's degree (e.g. MBA) preferred, required for the Director level.
Experience
Manager: at least 5 years in operations, administration or student recruitment, with 2 years in a supervisory role.
Director: at least 8–10 years, with 4 years leading teams, preferably in a private higher education institution.
Proven record of meeting student enrolment or sales targets.
Familiarity with MQA, MOHE and accreditation processes is a strong advantage.
Experience with international student recruitment and agent networks is an advantage.
Skills and competencies
Operational planning, process improvement and SOP development.
Marketing and sales: campaign planning, digital marketing, lead management and conversion.
Budgeting and financial monitoring.
Leadership: team management, coaching and performance management.
Data skills: Excel, dashboards, CRM or student information systems.
Strong written and spoken English and Bahasa Malaysia; other languages (e.g. Mandarin, Arabic) an advantage for international markets.
Customer-service mindset, problem solving and the ability to work under pressure and to deadlines.
Willing to travel and to work some weekends and evenings for recruitment events.
Tanggungjawab
1. School operations and administration
Plan, coordinate and oversee the School's daily operations, including timetabling support, classroom and lab allocation, and academic calendar activities.
Develop and maintain standard operating procedures (SOPs) for School processes and ensure staff follow them.
Coordinate examination logistics, results processing and convocation activities with the Examination Unit and Registry.
Manage facilities, equipment and resource requests with Facilities Management and IT.
Oversee student records, attendance monitoring and student administration with the Registry.
Prepare operational reports, management dashboards and minutes for School meetings.
2. Marketing and student recruitment
Develop and execute the School's annual marketing and recruitment plan in line with LUC's institutional strategy and intake targets.
Set and track intake targets per programs and per intake, for local and international markets.
Plan and run recruitment activities: education fairs, school and college visits, open days, webinars, roadshows and agent briefings.
Work with the central Marketing and Corporate Communications teams on digital campaigns, social media content, brochures and programs web pages.
Manage the enquiry-to-enrolment pipeline: lead follow-up, counselling, application processing and conversion reporting.
Build and maintain relationships with recruitment agents, partner schools, colleges and industry partners.
Coordinate scholarship, sponsorship and financial-aid information (e.g. PTPTN) for prospective students.
Analyze market trends, competitor offerings and enrolment data, and recommend new programs or improvements.
Coordinate new-student orientation and onboarding with Student Affairs.
3. Finance and budget
Prepare and manage the School's annual operating and marketing budgets.
Monitor expenditure, procurement and claims against budget, and report variances to the Dean.
Track marketing spend and return on investment per campaign and channel.
Support fee collection follow-up with the Finance Department.
4. People management
Lead, supervise and appraise administrative and marketing staff in the School.
Identify staffing needs and support HR in recruitment, onboarding and probation reviews.
Plan staff training and development and promote a service-focused team culture.
5. Quality assurance and compliance
Ensure School processes comply with MQA, Ministry of Higher Education (MOHE) and professional body requirements.
Prepare documentation for programs accreditation, audits and ISO 9001 quality reviews.
Ensure marketing materials are accurate and consistent with approved programs information and regulatory rules.
Monitor compliance with university policies, PDPA and health and safety requirements.
6. Stakeholder and student experience
Act as the main operational contact between the School and central departments (Registry, Finance, HR, International Office, Marketing).
Handle escalated student and parent enquiries and complaints and track resolution.
Collect and act on student feedback to improve services and retention.
Perform other duties assigned by the Dean or University Management.
Manfaat
TAMAN JAYA
0.3 km
ASIA JAYA
1.1 km
UNIVERSITI
2.0 km
Peringatan Penting
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