Kerja Sepenuh Masa, Marketing Content Manager, Copywriting (Contract Role) di Optimum Solutions Pte Ltd - Maukerja

Our client is a leading global technology company looking for a Marketing Content Manager to support scaled communications, content creation, campaign execution, and global video program operations.

This is a fixed term contract hire ending on the 28 July 2027.

Responsibilities

• Copywriting & Content Creation: Write, edit, and optimize publisher-facing communications, including newsletters, lifecycle emails, feature announcements, and product updates, ensuring consistency with brand voice and messaging.
• AI-Enhanced Content Production: Leverage generative AI tools, such as Gemini, to generate ideas, develop copy variations, localize content, and accelerate production workflows.
• Campaign Management & Optimization: Collaborate with Campaign Managers and Channel Program Managers to deliver campaign assets on schedule, monitor performance metrics, conduct A/B testing, and optimize engagement and conversion rates.
• Analytics & Insights: Analyze email performance metrics, including open rates, click-through rates, and engagement, to identify improvement opportunities and inform content strategies.
• Global Video Program Coordination: Maintain content calendars, track production timelines, coordinate asset uploads and localization, and ensure timely delivery of video content across channels.
• Creative & Stakeholder Collaboration: Work with video editors, creative agencies, and internal stakeholders to manage content reviews, align messaging with campaign objectives, and maintain brand consistency.
• Project & Operational Management: Manage project trackers, vendor coordination, asset archiving, approval documentation, and other administrative workflows supporting global marketing programs.

Requirements

• At least 5 years of experience in marketing copywriting, digital marketing, or content marketing, preferably within B2B technology, SaaS, or mobile app environments.
• Strong copywriting and editing skills, with experience producing product-focused content across multiple email formats and communication channels.
• Hands-on experience using generative AI tools or large language models (LLMs) for content ideation, copy optimization, and workflow efficiency.
• Familiarity with email marketing analytics, performance reporting, A/B testing, and conversion optimization.
• Strong project management, organizational, and stakeholder management skills, with the ability to work independently across global, cross-functional teams.

Good to have

• Knowledge of mobile app monetization, in-app advertising, ad mediation, or app developer ecosystems.
• Experience coordinating creative assets, external agencies, and digital video production workflows.