Job Summary
Lead the development and execution of marketing and sales strategies to grow the wholesale business. Identify new opportunities, manage key relationships, and guide the sales and marketing team to achieve revenue and market share targets.
Responsibilities
Develop and implement marketing and sales strategies to expand wholesale business and increase market share
Identify new business opportunities, customers, distributors, suppliers, and strategic partners in local and overseas markets
Conduct market research to analyze customer demand, competitor activities, pricing trends, and industry developments
Build and maintain strong relationships with key customers, wholesalers, distributors, suppliers, and business partners
Plan and execute marketing campaigns and promotional activities to boost product awareness and generate leads
Manage and grow existing customer accounts while exploring opportunities for new product lines and markets
Prepare sales forecasts, marketing budgets, pricing strategies, and management reports to support business planning
Negotiate commercial terms, pricing, contracts, and business arrangements with customers and suppliers
Monitor sales and marketing performance and recommend strategies to meet revenue and profitability goals
Coordinate with purchasing, sales, logistics, and operations teams to ensure smooth order fulfillment and customer satisfaction
Analyze product performance, customer feedback, and market trends to inform management decisions
Represent the company at client meetings, business negotiations, trade events, and marketing activities
Lead and mentor the sales and marketing team to achieve assigned business targets
Perform additional marketing and business development duties as assigned by management
Preferred competencies and qualifications
Post Graduate Diploma in Marketing Management (1 year) or equivalent relevant qualification
Minimum 14 years of relevant experience in marketing, sales, business development, wholesale trade, or related commercial operations
Strong knowledge of wholesale trading, market development, customer relationship management, and sales strategy
Experience managing customers, suppliers, distributors, and business partners
Strong communication, negotiation, presentation, and interpersonal skills
Ability to analyze market information and develop effective sales and marketing strategies
Strong leadership and team-management capabilities
Ability to work independently, meet business targets, and perform under pressure
Willingness to work flexible hours to meet customer and business needs