About the role
You will drive registrations and revenue for Mereka AI Lab's public training calendar: scheduled, virtual, instructor-led AI sessions that individuals and small teams sign up for. Example programmes include Tool Deep Dive (RM 300/pax, 4 hours), AI Foundation Half Day (RM 450/pax, 4 hours), and AI Foundation Full Day (RM 700/pax, 8 hours). All sessions are HRD Corp claimable, with a minimum of 12 participants per session.
This is a new position. You will build the public training sales function from the ground up, working with marketing on lead generation and with operations on session delivery.
What you will do
- Drive registrations for upcoming public sessions through outbound outreach (LinkedIn, email campaigns, WhatsApp, partnerships with HR communities and training aggregators)
- Execute the marketing countdown cadence for each session: announce at T-21, push at T-14, urgency at T-7, last call at T-3 days before each session
- Manage Meta (Facebook/Instagram) Lead Ads campaigns for public training, working with the marketing team on Instant Forms, click-to-chat ads and other lead capture mechanisms
- Build and nurture a database of individual learners, HR managers, and L&D contacts who send employees to public sessions
- Handle registration logistics: collect participant details, ensure HRD Corp registration is completed at least 3 days before each session, coordinate with trainers
- Track session fill rates, conversion from leads to registrations, and revenue per session; report weekly via internal systems
- Identify patterns in demand (which tools, which days, which price points fill fastest) and feed insights back into calendar planning
- Develop partnerships with training aggregators, co-working spaces, industry associations and HR networks to create recurring registration channels
What we are looking for
- 2-4 years of sales or marketing experience, ideally in events, courses, workshops, or any registration/enrolment-driven business
- Comfort with digital marketing tools: Meta Ads Manager, email marketing platforms, WhatsApp Business
- Experience managing leads databases and conversion funnels (not just outbound, but nurturing repeat registrants)
- Strong copywriting instinct for promotional messages, social posts and registration reminders
- Familiarity with HRD Corp claiming process (advantage, not essential; you will learn this on the job)
- Organised and detail-oriented, able to manage multiple sessions with overlapping timelines
- Strong written and spoken English and Bahasa Malaysia
- Self-starter comfortable building a function that does not yet exist
Nice to have
- Experience running paid social campaigns (Meta Lead Ads specifically)
- Network in Malaysian HR, L&D or professional development communities
- Background in ed-tech, training providers or event management
- Genuine interest in AI and willingness to take the training yourself