COMPANY MISSION
Welcome to RIMOWA, the first German maison of the LVMH group. we are a global lifestyle brand with a mission to create the essential tools for a lifetime of travel. For more than 120 years we’ve dedicated ourselves to develop unique products where functions coexist with luxury, heritage, innovation, and craftsmanship with design. At RIMOWA we believe that great ambitions demand resilient companions. It’s why our products are created with longevity in mind. Because the most meaningful journeys last more than a trip, they last a lifetime.
The Store Manager is responsible for the overall leadership, performance and profitability of the store. This role drives commercial results through exceptional client experience, strong people leadership, operational excellence and effective business management.
The Store Manager serves as a brand ambassador and role model, ensuring the consistent delivery of luxury service standards while developing a high-performing team, building client loyalty and achieving business objectives.
Key Responsibilities
1. Leadership & People Management
- Lead, inspire and develop a high-performing retail team to achieve business objectives and deliver an exceptional client experience.
- Recruit, onboard, coach and retain top talent in line with company values and succession planning objectives.
- Conduct regular performance reviews, coaching discussions and development planning.
- Create a culture of accountability, collaboration and continuous improvement.
- Identify high-potential employees and support career development opportunities.
- Manage workforce planning, scheduling and staffing levels to optimize productivity and service standards.
- Ensure compliance with company policies, labour regulations and employee relations guidelines.
- Foster employee engagement and maintain a positive and inclusive work environment.
2. Sales & Commercial Performance
- Achieve and exceed sales, productivity and profitability targets.
- Monitor and drive key performance indicators (KPIs), including:
- Sales revenue
- Conversion rate
- Average transaction value (ATV)
- Units per transaction (UPT)
- Client acquisition
- Client retention
- Clienteling metrics
- Develop and execute action plans to maximize business opportunities.
- Analyze sales trends, customer behaviour and business performance to identify growth opportunities.
- Partner with Head of Retail to implement local business development initiatives.
- Maintain strong knowledge of competitors, market conditions and luxury retail trends.
- Lead by example through active selling and client engagement on the sales floor.
3. Client Experience & Clienteling
- Champion a customer-centric culture that consistently exceeds client expectations.
- Ensure the delivery of exceptional luxury service standards across all touchpoints.
- Develop long-term relationships with key clients and VIP customers.
- Drive clienteling activities, appointments, outreach and follow-up initiatives.
- Monitor customer feedback and implement improvement actions where required.
- Resolve escalated customer concerns promptly and professionally.
- Ensure effective execution of omnichannel and digital client engagement initiatives.
4. Inventory Management & Merchandising
- Maintain optimal stock levels and inventory accuracy.
- Monitor stock turnover, replenishment requirements and product performance.
- Lead regular inventory counts and investigate discrepancies.
- Partner with Supply Chain and Retail teams to optimize inventory allocation.
- Ensure visual merchandising standards are maintained in accordance with brand guidelines.
- Maximize product presentation, availability and commercial opportunities.
- Oversee repairs, after-sales services and customer order management.
5. Store Operations & Compliance
- Ensure efficient daily operation of the store.
- Manage store expenses and controllable costs within budget.
- Oversee cash handling, banking, payroll administration and reporting requirements.
- Ensure compliance with company policies, security procedures and audit requirements.
- Manage risk, shrinkage prevention and inventory security.
- Maintain a safe, clean and well-presented store environment.
- Ensure adherence to all local regulatory and workplace safety requirements.
6. Communication & Business Reporting
- Maintain effective communication between the store, retail leadership team and support functions.
- Deliver accurate and timely reporting on sales, staffing, inventory and operational performance.
- Prepare and present business reviews with actionable insights and recommendations.
- Escalate key business issues, risks and opportunities proactively.
- Support the implementation of company initiatives, projects and operational changes.
Key Success Measures
The Store Manager will be evaluated on:
- Sales and profit achievement
- KPI performance
- Client satisfaction and NPS results
- Clienteling and CRM performance
- Employee engagement and retention
- Talent development and succession planning
- Inventory accuracy and stock management
- Operational compliance and audit results
- Store presentation and brand standards
Requirements
Education
- Diploma or Bachelor's degree in Business, Retail Management, Hospitality or a related discipline preferred.
Experience
- Minimum 12 years of retail experience, preferably within luxury, premium retail or hospitality.
- At least 3 years of leadership experience managing retail teams.
- Proven track record of achieving sales targets and driving business growth.
- Experience managing KPIs, budgets and operational processes.
- Experience in clienteling and luxury customer service environments.
Knowledge & Skills
- Strong leadership and people development capabilities.
- Commercial acumen and analytical skills.
- Excellent communication and interpersonal skills.
- Strong coaching and performance management skills.
- Ability to interpret sales and performance data.
- Strong organizational and problem-solving abilities.
- Proficiency in retail systems, CRM tools and Microsoft Office applications.
- Ability to work flexible retail hours, including weekends and public holidays.
Personal Attributes
- Passion for luxury retail and exceptional customer experience.
- Entrepreneurial mindset with strong business ownership.
- Results-oriented with strong accountability.
- Resilient and adaptable in a fast-paced environment.
- High level of integrity and professionalism.
- Strong alignment with company values and brand culture.