Kerja Sepenuh Masa, Senior Art Director di Mint Lab - Maukerja

At Mint Lab, fresh ideas are only the beginning. We’re looking for an experienced Senior Art Director who can turn them into clear creative direction, help talented people do their best work and maintain a high standard from first thought to final delivery.

This is a hands-on leadership role for someone who can see the bigger picture without losing sight of the details. You’ll shape work across identities, campaigns, content and experiences for recognised brands including Coca-Cola, UNIQLO, Häagen-Dazs and CHAGEE.

You’ll also lead an energetic, high-performing creative team, building confidence and accountability while making space for different voices, disciplines and ideas.

What you’ll lead

• Translate strategic and business challenges into strong creative territories and visual direction.
• Lead art direction across branding, campaigns, content, digital, print and experiential experiences.
• Guide projects from initial concept and pitch through to production and final delivery.
• Lead, mentor and develop the creative team through clear direction and constructive feedback.
• Review work critically, strengthening the idea rather than simply polishing the execution.
• Collaborate closely with accounts and production to keep the work ambitious, relevant and achievable.
• Present and defend creative thinking confidently to clients and internal teams.
• Balance multiple projects, deadlines and resources without compromising creative quality.
• Stay hands-on when the work needs your craft, judgement or intervention.
• Help shape a creative culture that values curiosity, rigour, generosity and original thinking.

What you’ll bring

• At least six years of experience in art direction and graphic design, ideally within an agency or similarly fast-moving creative environment.
• Clear experience leading designers, multidisciplinary teams and complex creative projects.
• A strong portfolio showing both conceptual thinking and exceptional execution across brands and campaigns.
• A sharp eye for typography, composition, visual storytelling and design systems.
• The ability to connect creative decisions to strategy, audience and commercial objectives.
• Confidence presenting to clients, handling feedback and keeping the integrity of an idea intact.
• Strong working knowledge of Adobe Creative Suite and contemporary design workflows.
• Calm judgement under pressure, with the decisiveness to keep projects and people moving.
• High standards without the creative ego that makes collaboration difficult.

AI should expand the idea, not replace it

You understand how current AI tools are reshaping creative development and production. You’re comfortable directing their use for research, visual exploration, image generation and prototyping, while knowing when human craft and judgement need to take over.

You can help the team experiment intelligently, improve its workflows and avoid the generic output that comes from treating AI as a shortcut.

Extra dimensions are welcome

Experience directing photography or film shoots would be valuable. Additional strengths in animation, motion design, 3D or illustration would also bring a useful dimension to the role.

This is an opportunity to influence the creative direction of the agency, lead visible work for major brands and help shape the next stage of Mint Lab’s creative growth.

We’re not looking for another layer of approval. We’re looking for a creative leader who can make the idea clearer, the work stronger and the people around them better.