Kerja Sepenuh Masa, Senior Marketing Manager di Dressing Paula Federal Territory - Maukerja

Company Description Dressing Paula is a proudly Malaysian fashion brand founded in 2010 with a focus on premium quality workwear and wardrobe essentials. The brand creates accessible, thoughtfully designed pieces that inspire individuals to live confidently and step into their higher purpose. From its early beginnings as an affordable luxury label for working professionals, Dressing Paula has grown to more than 15 locations nationwide. In 2020, the company expanded digitally with an online platform to reach customers worldwide and enable greater self-expression through style. Dressing Paula is driven by a mission to dress people with purpose and create fashion that supports their everyday ambitions.

Role Description The Senior Marketing Manager is a full-time, on-site role based in Kuala Lumpur. This role is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, drive store and online traffic, and support sales growth across all channels. Day-to-day responsibilities include planning campaigns, managing the marketing calendar, overseeing content and creative execution, and coordinating with retail, e-commerce, and merchandising teams to ensure consistent brand messaging. The Senior Marketing Manager will analyze campaign performance, manage budgets, optimize marketing channels, and lead relationships with external partners and agencies. This role also includes mentoring and guiding the marketing team, identifying new growth opportunities, and ensuring that all initiatives align with Dressing Paula’s brand purpose and customer experience standards.

Qualifications

• Manage and oversee the marketing team to create, plan and execute day-to-day marketing activities and campaigns
• Ensure all communication, messaging, visuals and copywriting are aligned with brand identity 
• Plan, track and report overall marketing budget 
• Plan and develop marketing goal-oriented campaigns from ideation to execution to drive awareness, sales, traffic and members sign-ups for both online and offline stores
• Plan and execute in-store and online promotions, as well as planning, liaising with suppliers and managing orders for premium gifts to boost sales and member sign-ups
• Identify and experiment with a variety of organic and paid channels from social media, content creation, event management, publicity, website, etc.
• Identify, track and improve customer journey in-store and website 
• Liaise and work closely with agencies to plan, improve and execute paid digital marketing campaigns
• Keep track of marketing reports which include conversion, sales, traffic and customer behavioural data from digital marketing to in-store reporting
• Manage relationships with shopping malls and partners within the Retail organization to ensure alignment on goals and visibility into marketing’s impact
• Plan, ideate and execute physical events, in line with marketing goals
• Identify trends and new technology in website, mobile, influencer partnerships, social media and customer engagement to help us stay ahead of the curve
• Experience managing marketing budgets, timelines, and agency or vendor relationships in a fast-paced environment.
• A genuine interest in fashion, brand storytelling, and empowering customers through style and purpose-driven messaging.