1. Sales & Revenue Generation
- Develop and execute monthly and annual sales plans to achieve occupancy and revenue targets.
- Generate room bookings through direct sales, corporate accounts, travel agents, tour operators, online channels, and group bookings.
- Identify new business opportunities and potential customer segments.
- Conduct sales calls, client visits, presentations, and property tours.
- Develop packages combining accommodation with adventure activities, meals, team building, and other resort experiences.
- Follow up on enquiries, quotations, proposals, and leads to convert them into confirmed bookings.
- Maintain good relationships with existing clients and encourage repeat business.
2. Corporate, Group & Event Sales
- Develop the corporate, school, university, government, association, and group market.
- Promote the resort for team-building programmes, company retreats, family days, workshops, meetings, and private events.
- Work with the operations team to prepare suitable packages and quotations.
- Coordinate with clients from initial enquiry through to confirmation and post-event follow-up.
3. Travel Trade & Partnership Development
- Establish relationships with travel agencies, tour operators, destination management companies, activity operators, and local tourism businesses.
- Develop referral and partnership programmes to generate additional bookings.
- Explore opportunities with domestic and international travel markets.
- Attend relevant tourism, travel, and business networking events when required.
4. Digital Marketing
- Plan and manage the resort's social media marketing activities.
- Create or coordinate content for Facebook, Instagram, TikTok, Google Business Profile, and other relevant platforms.
- Promote resort rooms, adventure activities, packages, events, promotions, and seasonal offers.
- Work with designers, photographers, videographers, or agencies when required.
- Monitor online reviews and coordinate appropriate responses with management.
5. Online Sales & Promotions
- Monitor online booking channels and identify opportunities to improve direct bookings.
- Coordinate promotions across the resort website, online travel agencies, social media, and other sales channels.
- Work with management to develop seasonal promotions and special packages.
- Monitor competitor pricing, promotions, packages, and market activities.
6. Marketing Campaigns
- Plan and execute campaigns to increase awareness and bookings during low-occupancy periods.
- Develop targeted campaigns for families, couples, corporate groups, schools, adventure travellers, and other relevant segments.
- Measure the results of marketing campaigns and recommend improvements.
7. Sales Administration & Reporting
- Maintain an updated sales pipeline and database of clients and business partners.
- Prepare weekly and monthly sales reports.
- Track enquiries, conversion rates, room nights, revenue, group bookings, and sales activities.
- Monitor sales performance against agreed targets.
- Provide management with market feedback, customer feedback, and new business opportunities.
8. Internal Coordination
- Work closely with Front Office, Reservations, Operations, F&B, Adventure Activities, and Finance.
- Ensure sales promises and packages can be delivered operationally.
- Communicate confirmed bookings and special client requirements clearly to the relevant departments.
- Support the resort management team in achieving overall revenue and occupancy objectives.
Key Performance Indicators (KPIs)
- Monthly room revenue
- Occupancy generated through sales activities
- Number of room nights generated
- Corporate and group bookings
- Adventure activity/package revenue
- Event and team-building revenue
- New corporate/travel-agent accounts
- Repeat customer and referral business
- Direct booking growth
- Sales conversion rate
- Marketing campaign performance
- Social media and digital marketing engagement
- Monthly sales target achievement
Requirements
- Minimum 3 years of experience in hotel, resort, tourism, hospitality, travel, or related sales and marketing.
- Experience in hotel/resort sales and group or corporate sales is an advantage.
- Strong communication, negotiation, and presentation skills.
- Comfortable making sales calls and meeting clients.
- Good understanding of digital marketing and social media.
- Able to work independently and take initiative.
- Willing to travel for sales visits, roadshows, networking events, and client meetings when required.
- Passion for hospitality, tourism, outdoor activities, and adventure experiences is an advantage.
- Able to work weekends or public holidays when required by resort events or business activities.
Pay: RM1,859.91 - RM6,354.85 per month
Benefits:
- Flexible schedule
- Free parking
Work Location: In person