Kerja Sepenuh Masa Digital Marketing Executive, Gaji tinggi SGD 2,500 di IEG Asia Pte Ltd - Maukerja

About the Role

We are looking for a creative, proactive and results-driven Digital Marketing Executive to join our team on a contract basis, supporting the marketing and promotional activities of international F&B trade exhibitions.

The successful candidate will be responsible for executing digital marketing campaigns, creating engaging content, managing social media platforms and supporting lead generation initiatives to drive exhibitor participation and visitor attendance.

The role will also involve supporting our Hosted Buyer Programme, facilitating connections between relevant industry buyers and exhibitors.

Key Responsibilities

• Digital Marketing Campaigns – Execute, monitor and optimise digital marketing campaigns across various online platforms to drive brand awareness, exhibitor participation and visitor attendance.
• Social Media Management – Manage Facebook, Instagram, LinkedIn and other relevant social media platforms to increase engagement, brand visibility and event participation.
• Content Creation & Graphic Design – Develop creative marketing materials, including social media graphics, EDM banners, website visuals and digital advertisements using Adobe Creative Cloud (Photoshop, Illustrator and InDesign) or Canva.
• Email Marketing (EDM) – Create, schedule and monitor email marketing campaigns targeting exhibitors, buyers and trade visitors.
• Website Management – Maintain and update website content, event information and promotional materials to ensure accuracy and consistency.
• Digital Advertising – Assist in managing Google Ads, Meta Ads and other paid digital campaigns to support marketing objectives.
• Lead Generation – Support marketing initiatives to identify and attract potential exhibitors, buyers and trade visitors.
• Marketing Analytics & Reporting – Track campaign performance, website traffic, social media engagement and lead conversions. Assist in preparing marketing performance reports.
• SEO & Online Visibility – Support search engine optimisation initiatives to improve website visibility and organic traffic.
• Hosted Buyer Programme Support – Research and identify relevant industry buyers based on exhibitor profiles and sourcing requirements. Assist with buyer outreach, follow-ups, registration coordination and business matching activities. Work closely with the team to facilitate meaningful connections between buyers and exhibitors and support the overall execution of the programme.
• Data Management & Lead Research – Research, collect, verify and maintain accurate databases of potential exhibitors, buyers and trade visitors. Organise and segment contact information to support targeted marketing campaigns, lead generation and sales activities.
• Event Marketing Support – Assist with pre-event promotions, onsite marketing activities, stakeholder coordination and post-event communications to ensure smooth execution of marketing initiatives.
• Other Duties – Perform other related duties reasonably assigned by the Company.

Job Requirements

• Diploma or Degree in Digital Marketing, Marketing, Mass Communications, Graphic Design or a related discipline.
• Minimum 1–2 years of relevant working experience preferred.
• Proficiency in Adobe Creative Cloud, particularly Photoshop and Illustrator, is preferred.
• Knowledge of Adobe InDesign, Premiere Pro or other video editing software is an advantage.
• Experience with Canva and social media content creation.
• Familiarity with Google Ads, Meta Ads, SEO and Google Analytics.
• Experience in email marketing platforms such as Mailchimp would be an advantage.
• Good written and verbal communication skills.
• Strong research, organisational and interpersonal skills.

Pay: From $2,500.00 per month

Location:

• Singapore (Required)

Work Location: In person