Kerja Sepenuh Masa, Regional Sales Manager di All Good Lifestyle Federal Territory - Maukerja

Regional Sales Director – B2B

All Good Lifestyle Sdn. Bhd. | Kuala Lumpur, Malaysia

Build the regional sales engine for a growing performance nutrition brand.

About All Good Lifestyle

All Good Lifestyle is a growing performance nutrition and wellness company building the ALL GOOD brand across Southeast Asia.

Our focus is on developing high-quality sports nutrition products and building a strong regional distribution and retail network. We are entering an exciting growth phase and are looking for an experienced commercial leader to drive our B2B expansion across Malaysia, Singapore and other key Southeast Asian markets.

The Opportunity

We are seeking a commercially driven Regional Sales Director – B2B to lead the development and execution of our regional B2B sales strategy.

This is a senior, hands-on leadership position with responsibility for building distribution partnerships, developing strategic retail relationships, expanding our gym and fitness channel, and establishing the sales infrastructure required to support regional growth.

The successful candidate will take ownership of regional B2B revenue growth, develop key accounts and distribution networks, and build a high-performing sales operation as the business expands.

Key Responsibilities

Regional Sales Strategy & Growth

• Develop and execute the regional B2B sales strategy across Malaysia, Singapore and other target Southeast Asian markets.
• Establish revenue targets, sales plans and market-development priorities.
• Identify new market opportunities, distribution channels and strategic commercial partnerships.
• Take ownership of regional B2B revenue performance and sales growth.

Distribution & Key Account Development

• Identify, negotiate and establish relationships with regional and national distributors.
• Develop relationships with retail chains, pharmacy groups, specialist sports nutrition retailers and other strategic accounts.
• Build and expand relationships with gyms, fitness operators, sports clubs and other relevant commercial partners.
• Lead commercial negotiations covering pricing, margins, distribution terms, promotions and account development.

Sales Operations & Market Development

• Develop an effective regional sales pipeline and account-management process.
• Establish sales forecasts, reporting procedures and performance metrics.
• Monitor market trends, competitor activity, pricing and channel performance.
• Work closely with operations, marketing and e-commerce teams to coordinate product availability, promotions and commercial initiatives.
• Ensure effective management of customer relationships, collections and account profitability.

Team Leadership

• Build and lead the regional B2B sales team as the business expands.
• Recruit, develop and manage sales personnel and country-level representatives.
• Establish clear sales objectives, accountability and performance standards.
• Develop a strong commercial culture focused on execution and results.

Candidate Profile

• Minimum 7–10 years of relevant sales and business development experience, preferably within sports nutrition, health supplements, FMCG, consumer healthcare or related industries.
• Proven experience developing distributor networks and managing major B2B accounts.
• Demonstrated success in opening new markets, securing commercial partnerships and delivering revenue growth.
• Strong understanding of wholesale distribution, retail chains, pharmacy channels and/or the fitness industry.
• Experience negotiating commercial agreements, pricing structures, margins and distribution arrangements.
• Previous experience leading sales teams or managing multi-market sales operations.
• Strong commercial judgement, negotiation and relationship-management skills.
• Ability to develop strategy while remaining directly involved in business development and closing key accounts.
• Regional experience in Southeast Asia is highly desirable.
• Excellent communication skills in English. Additional regional languages are an advantage.

What We Offer

• An opportunity to take a senior leadership role in a growing regional performance nutrition business.
• Direct responsibility for building and expanding our B2B commercial operations.
• The opportunity to shape our regional distribution and key-account strategy.
• Competitive compensation comprising a base salary and performance-based incentives.
• Significant scope for professional growth as the business expands across Southeast Asia.

Location

Kuala Lumpur, Malaysia, with regional travel required.

How to Apply

Interested candidates are invited to submit their CV through LinkedIn, together with a brief summary of their relevant sales leadership experience, key commercial achievements and regional market-development experience.

Join All Good Lifestyle and help build a leading performance nutrition business across Southeast Asia.