Kerja Sepenuh Masa Executive, Digital Content - Communications (IRDI), Gaji tinggi MYR 4,000 di International Medical University Federal Territory - Maukerja

Role purpose

The person is responsible for strengthening IRDI’s digital visibility and stakeholder engagement through content development, social media, website management, creative communication and multimedia, while showcasing IRDI’s research expertise, services, innovation, training and industry collaborations. The role also supports Business Development by enhancing online discoverability, generating and directing digital enquiries, and using performance insights to improve communication and engagement outcomes.

Responsibilities

1. Digital Content Planning & Outreach

• Develop and manage a monthly content calendar for LinkedIn, Facebook, the IRDI website and other approved channels.
• Create and publish accurate, engaging and brand-compliant content aligned with IRDI priorities, services, events and Business Development activities.
• Monitor and improve reach, impressions, followers, engagement, website traffic and online discoverability.

2. Researcher, Consultant, Laboratory & Service Content

• Proactively engage researchers, consultants, academics and laboratory teams to identify content opportunities rather than waiting for supplied write-ups.
• Conduct basic interviews and translate scientific, technical and academic information into clear audience-friendly content.
• Develop expert profiles, research stories, laboratory/service features and industry-focused content.

3. Creative Design, Video & Marketing Collateral

• Produce social artwork, posters, flyers, brochures, infographics, banners, presentation visuals and event/exhibition materials in line with IMU/IRDI branding.
• Plan, capture and edit short-form videos, expert interviews, laboratory/service videos, event highlights and other multimedia content; maintain an organised digital asset library.

4. Website Management & Basic SEO

• Manage and regularly review IRDI website content; update services, expertise, news, events, collaborations and achievements, and proactively identify outdated or incomplete information.
• Apply basic SEO principles including keywords, headings, page titles/descriptions and search-friendly copy; recommend content and user-experience improvements.
• Monitor available website analytics and coordinate technical changes with relevant IMU Website/IT/Marketing teams. The role does not cover coding, server administration or cybersecurity.

5. Digital Enquiries & Business Development Support

• Monitor digital enquiries, provide first-level responses, record source and service requested, and route technical, commercial, research or collaboration enquiries to the appropriate IRDI/BD personnel within agreed turnaround time.
• Maintain a digital enquiry/lead tracker and support BD with content, presentations and marketing materials; recognise and escalate potential business opportunities.

6. Initiative, Creativity & Proactive Development

• Demonstrate own willingness, creativity and initiative by proposing new content, campaigns, videos, designs, website improvements and digital activities without waiting for specific instructions.
• Monitor relevant digital, research and industry trends and recommend practical improvements to strengthen IRDI visibility and engagement.

7. Performance Monitoring & Reporting

• Track LinkedIn, Facebook and website performance using available approved analytics tools, including reach/impressions, engagement, audience growth, website users/page views, organic search, video views and digital enquiries.
• Prepare a monthly performance dashboard/report covering Performance → Insights → Enquiries/Leads → Opportunities → Recommended Actions.

8. Other Responsibilities

• Support IRDI events, exhibitions, conferences and campaigns with digital, creative, photography/video and communication requirements.
• Any other duties commensurate with the grade and scope of the post as requested by the Business Development Manager, Deputy Director and Director of IRDI.

Job Requirements

• Diploma/Bachelor’s Degree in Digital Marketing, Marketing, Mass Communication, Corporate Communication, Multimedia, Graphic Design, Media Production, Public Relations, Business or related field.
• Preferably 1–2 years’ relevant experience; fresh graduates with a strong portfolio may be considered.
• Content creation, social media, graphic design and basic video production/editing skills preferred.
• Website/CMS, basic SEO, keyword research and digital analytics preferred; SEM/paid advertising is an added advantage.
• Higher education, healthcare, research, science, professional services or B2B experience is an advantage.

Pay: RM2,800.00 - RM4,000.00 per month

Work Location: In person