Job Description:
We are looking for a data-driven digital marketing specialist to improve our website’s visibility and online presence. You will be responsible for both organic and paid search strategies, including SEO, SEM, content optimisation, and AI-driven search trends. The ideal candidate should be able to analyse performance, optimise campaigns, and drive measurable traffic and conversions.
Key Responsibilities
- Perform keyword research and competitive analysis for both SEO and SEM
- Optimise website content, landing pages, and blog articles for SEO & GEO
- Conduct on-page and technical SEO improvements, including meta tags, site speed, indexing, and other technical factors
- Develop and execute link-building strategies
- Plan, manage, and optimise SEM campaigns, including Google Ads and other relevant paid search platforms
- Create and optimise ad campaigns, ad copy, landing pages, targeting, bidding, and budgets
- Monitor and analyse website and campaign performance using tools such as Google Analytics and Google Search Console
- Track rankings, traffic, conversions, CPC, CTR, CPA, ROAS, and other key performance metrics; prepare performance reports
- Conduct A/B testing on ads and landing pages to improve campaign performance
- Manage and allocate paid search budgets based on performance and business objectives
- Work closely with marketing and content teams to align SEO and SEM strategies
- Identify opportunities where organic and paid search can complement each other
- Stay updated with the latest SEO, SEM, GEO trends, algorithm changes, and industry best practices
Requirements
- Proven experience in SEO and SEM/PPC, preferably managing both organic and paid search campaigns
- Strong understanding of search engine algorithms, ranking factors, and paid search advertising
- Hands-on experience with Google Ads and Google Analytics
- Experience with Google Search Console and other SEO tools
- Knowledge of on-page, off-page, technical SEO, GEO, and PPC/SEM
- Strong understanding of campaign metrics such as CTR, CPC, CPA, conversion rate, and ROAS
- Analytical mindset with strong problem-solving skills
Bonus Skills (Good to Have)
- Experience in content marketing or copywriting
- Familiarity with paid ads (Google Ads, Facebook Ads)
- Experience handling SEO for SMEs or B2B businesses
- Knowledge of local SEO and Malaysia market
Pay: RM1,000.00 - RM2,500.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Petaling Jaya