Key Responsibilities:
Develop and execute integrated marketing plans and campaigns across multiple brands to support brand awareness, customer engagement and business objectives.
Manage social media channels, including TikTok, and oversee content planning, publishing schedules and audience engagement.
Develop content strategies and provide creative direction for social media, EDMs, WATI messaging and other owned communication channels.
Coordinate TikTok and live commerce activities, including scheduling, logistics, promotional content and operational arrangements.
Monitor marketing campaign and channel performance, prepare reports and recommend improvements based on data and audience insights.
Manage marketing budgets and track expenditure to ensure effective use of resources.
Plan and execute brand events, promotional activities and marketing activations in line with campaign objectives.
Identify and coordinate influencer collaborations, brand partnerships and external activations to enhance brand visibility and audience reach.
Manage relationships with external agencies, vendors, influencers and business partners to ensure effective campaign delivery.
Work closely with e-commerce, merchandizing and retail teams to align marketing initiatives with business priorities and promotional activities.
Conduct market and competitor research to identify trends, customer insights and opportunities for brand growth.
Support brand positioning and ensure consistent brand messaging and visual identity across marketing materials and communication channels.
Present marketing plans, campaign updates and performance insights to management, ensuring timely execution of key initiatives.
Adhoc duties as assigned.
Requirements:
Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
Minimum 3 years of relevant marketing experience, preferably in social media management, content marketing and integrated campaign planning.
Hands-on experience managing social media platforms, particularly TikTok, is required.
Experience with EDM campaigns and messaging platforms such as WATI will be an advantage.
Experience in TikTok Live or live commerce coordination, influencer marketing or brand partnerships will be an advantage.
Strong creative writing, copywriting, communication and interpersonal skills.
Good project management and organizational skills, with the ability to manage multiple priorities independently.
Analytical and commercially minded, with the ability to interpret campaign results and prepare performance reports.
Able to work collaboratively across teams and communicate effectively with management and external stakeholders.
Experience in the beauty, FMCG or consumer-facing industries will be an advantage.
House of 28 a multi-faceted fashion retail organization based in Singapore that represents Asian brands and designers, and provides them with a platform to reach an international audience. The company is gearing up for exponential growth and is looking for people who want to achieve success within the organization and in their own careers.
We are looking for creative and driven individuals who are also equally good team-players. At House of 28, you will gain the opportunity to work with renowned Asian brands, as well as play a part in discovering the next 'It' brand to launch in Singapore.