Job Summary
Analyze customer behavior, study competitors, and track market trends to identify new opportunities. Coordinate daily campaigns, manage vendors. Lead departmental strategy, budget allocation, and team management. Plan and launch multi-channel marketing campaigns across digital, social media, and email.
Responsibilities
Analyze customer behavior to identify trends and opportunities for business growth
Study competitors’ activities to inform strategic marketing decisions
Track market trends to spot emerging opportunities and threats
Coordinate day-to-day marketing campaign activities to ensure timely execution
Manage vendor relationships to secure quality services and optimize costs
Develop and implement departmental strategy to align with business goals
Allocate budget effectively to maximize marketing ROI
Lead and motivate the marketing team to achieve performance targets
Plan and launch integrated multi-channel marketing campaigns across digital, social media, and email platforms