Kerja Sepenuh Masa, Content - Growth Lead di Restive - Maukerja

We're hiring a Content & Growth Lead to own client delivery end to end, from the first onboarding call to the ad that brings in leads. You'll make sure every idea, script, edit, landing page and campaign is good enough to get our clients real results, while staying true to their real, authentic story.

About Restive

Restive Collective is a Singapore-based content and paid ads agency. We work with founder-led service businesses (coaches, gyms, financial advisors and more) and build their growth around their own story: the content they post, the ads they run, and the funnel that turns viewers into booked calls.

We're a lean team: editors, a creative and account lead, and a media buyer. Small team, real ownership, and your work is seen by the founder every week.

Why this role exists

Restive has grown to the point where our founder, Markus, is needed in sales. Our clients still deserve someone deeply in their corner, and that's you.

You'll step into the delivery seat Markus has held since day one. You'll shape the work, guide the team, and own whether clients win. Few roles give you this much exposure to how a whole agency runs, this early in your career.

What you'll own

You'll work across a wide range of founder-led brands at once. One week you're sitting down with a fitness founder to plan their next campaign; the next you're rebuilding a landing page for a financial advisory recruiter and deciding which ads to scale.

Content Quality

• Turn client stories into ideas and scripts, and write on the spot when a shoot needs it
• Review and approve every script and edit before it reaches the client
• Give editors clear, specific feedback so every cut gets sharper

Clients and Relationships

• Meet clients regularly and build relationships they trust
• Lead client onboarding and coordination calls
• Join some shoots to help clients tell their story naturally on camera (occasionally on weekends)
• Work with our creative and account lead and our editors to get every project over the line

Ads and funnels (core to the role, and we'll train you)

• Supervise our media buyer: read the numbers, decide what to scale, pause or test next, and bring clear recommendations to Markus
• Build and improve client landing pages (we build them with Claude)
• Set up tracking: Meta pixel, Conversions API, lead forms and heatmaps
• Find where leads drop off (ad, landing page, form or follow-up) and fix it

Reporting

• Send weekly client reports from our spreadsheets and custom dashboard
• Spot what's working, what isn't, and what to do next

How you'll grow

You won't be thrown in alone. You'll learn our system step by step, with SOPs and direct coaching from Markus.

1. First month: learn our SOPs and the StoryDNA storytelling framework. Review scripts and edits alongside Markus, and sit in on client calls.
2. Second month: join client calls and start presenting parts of them yourself, like script ideas, ad updates and weekly results. Start supervising the media buyer.
3. Third month onward: run client calls on your own, build landing pages, send weekly reports, and own your client book.

As Restive grows, this role is built to grow with it, into leading delivery across a bigger team.

Who this is for

• You have 2–3 years in content, copywriting or account work at an agency, or as a freelancer with real clients
• You write well. Scripts and copy are your strongest skill
• You can watch an edit and say exactly what's off, and why
• You're warm and confident on calls. Clients enjoy talking to you
• You're careful with numbers. Client budgets are real money, and you treat them that way
• You're comfortable with dashboards and setting things up, even if you've never run Meta ads
• You get energy from juggling multiple clients and switching contexts
• You genuinely care about each client's story, and whether they win

Who this isn't for

• You only want to write, or only want to manage
• You'd rather wait for instructions than make a call and explain it
• Ads, numbers and landing pages sound like someone else's job
• An occasional weekend shoot is a dealbreaker
• "Good enough" is good enough for you

What you get

What Details

Base pay S$4,000–5,500/month, depending on experience

Quarterly bonus Up to 15% of base, tied to client retention and quality of work.

A results-based bonus is added from month 4.

Probation 3 months

Where you work Hybrid: mostly remote, meeting clients in person when it

matters

Leave Unlimited, as long as your projects are on track

Mentorship Direct coaching from Markus on content, ads, funnels and

running an agency

Exposure Hands-on with every part of a modern growth agency, across

many founder-led brands

How to Apply

Our process is tough on purpose, and fully transparent, so you know exactly what you're getting into.

1.Apply: send your CV, 2–3 scripts or pieces of copy you wrote, and a 2–3 minute video on why you're the right person for this role. Upload the video to Google Drive and share the link (set to "Anyone with the link can view").

2.Screener task (about 2–3 hours):

• Write a short-form video script from a real client brief (details removed)
• Critique a rough video edit
• Find the mistakes in a client reporting sheet
• Review an Ads Manager screenshot and a landing page, and say what you'd change and why

3.Recorded video interview: answer two real client scenarios on camera.

4.Final interview with Markus.